Brand Manager

Summary: The Brand Manager is responsible for developing and implementing marketing strategies to promote Wausau Supply brands and products. You will work closely with the marketing capabilities team, insight team, sales team, and other cross-functional teams to create a compelling brand story, develop and execute integrated marketing campaigns, and manage the overall brand image. You will also be responsible for monitoring market trends, brand sales and portfolio performance, conducting market research, and analyzing consumer insights to identify opportunities for brand growth and product innovation.

Duties to include, (but not limited to):

• Develop and implement brand strategies, promotional plans, and marketing plans that align with company goals and objectives.

1. Conduct market research and analyze consumer insights to identify opportunities for brand growth and product innovation.
2. Collaborate with cross-functional teams and vendor partners to develop and execute integrated marketing campaigns across multiple channels, including digital, social media, events, sales tools, and traditional advertising.
3. Manage brand messaging and ensure consistency across all marketing materials and communication channels.
4. Monitor market trends and stay up-to-date with industry developments to inform marketing strategies.
5. Collaborate with internal teams and external partners to ensure brand guidelines are followed in all materials and communication channels.
6. Manage budgets/COOPs and allocate resources to maximize return on investment.
7. Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed.

• Measure and analyze the effectiveness of the brand’s portfolio of products.

Foster Vendor relationships via new vendor onboarding, annual vendor reviews, and new product launches

A Brand Manager will possess and/or demonstrate the following abilities/skills:

• Self-motivated and demonstrate independent initiative.

1. Strong analytical skills with experience conducting market research and analyzing consumer insights.
2. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners.
3. Strong project management skills with the ability to manage multiple projects simultaneously.
4. Creative thinker with the ability to develop and execute innovative marketing campaigns.
5. Proficient in Microsoft Office and experience with marketing automation and analytics tools.
6. Knowledge of digital marketing, social media, and e-commerce.
7. Ability to work in a fast-paced environment and adapt to changing priorities.

Education / Experience:

• Required: Degree in Marketing, Business, or relevant experience (3+ years)
• 3-5 years of experience in brand management, marketing, or a related field
• Background in B2B and B2C preferred.

Working Demands / Physical Requirements:

• General office conditions with continuous sitting with heavy computer usage
• Occasional short-term out-of-town travel
• Overtime will be needed when priority projects need completion
• Ability to lift 50 pounds

Reports to: Portfolio Manager

Conclusion: A Wausau Supply Brand Manager will exemplify the high standards that have come to be associated with WSC. As an ESOP owner, acting with honor, integrity, and positivity is imperative. A Brand Manager’s primary objective is to be a strategic thinker with a passion for building brands and a “general manager” mentality.