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Director of Enterprise Demand Generation

1 month ago

New York, New York, United States Zocdoc Full time
About the Role

We are seeking a highly experienced and strategic Director of Enterprise Demand Generation to join our team at Zocdoc. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive demand generation strategies to attract, engage, and convert high-value enterprise prospects into loyal customers.

Your Impact

As a Director of Enterprise Demand Generation, you will play a critical role in growing our provider base and giving patients access to more care options across the Zocdoc platform. You will be responsible for developing and executing demand generation strategies that drive revenue growth, improve sales cycles, and enhance the overall customer experience.

Key Responsibilities
  • Develop and execute comprehensive demand generation strategies to attract, engage, and convert high-value enterprise prospects into loyal customers.
  • Collaborate with sales, operations, product marketing, content, analytics, and finance teams to drive a cohesive go-to-market growth strategy across every customer journey stage.
  • Lead critical work in building out customer and buying committee personas to best tailor marketing approaches.
  • Build out critical content strategies that power demand generation programs.
  • Direct a marketing automation strategy, leveraging our CRM to establish prospect scoring and sales handoff processes.
  • Establish KPIs for each program and strategy, creating cadences and feedback loops that report on them and drive efforts to optimize and expand them.
  • Hire and manage a team of highly competent B2B marketers to manage and execute programs and strategies.
Requirements
  • 10+ years of B2B demand generation experience with 5+ years of leading and managing marketing teams.
  • Extensive experience in successful enterprise marketing organizations.
  • Deep familiarity with running programs with complex marketing automation and lead scoring systems.
  • Fluency in a wide range of B2B marketing programs (ABM, Content, CRM, Events, Digital).
  • A track record of using data to drive decisions and optimize strategies.
  • Demonstrated capacity to work closely with sales, product, operations, and marketing stakeholders.
  • In-depth understanding of enterprise markets and experience with long and complex sales cycles.
  • A proven track record managing multi-million dollar marketing programs.
  • Demonstrated ability to drive teams to give their best work.
  • Strong forecasting and scenario planning capabilities.
  • Humility and a commitment to treating all people with dignity and respect.
What We Offer
  • Flexible, hybrid work environment.
  • Unlimited PTO.
  • 100% paid employee health benefit options.
  • Employer-funded 401(k) match.
  • Corporate wellness programs with Headspace and Peloton.
  • Sabbatical leave (for employees with 5+ years of service).
  • Competitive parental leave.
  • Cell phone reimbursement.
  • In-office perks, including catered lunch, snacks, commuter benefits, and a convenient Soho location.
Compensation

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors, including the candidate's experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range: $152,000-$215,000 USD.