Lead Data Strategist

2 weeks ago


Columbia Maryland, United States Merkle Full time
About the Role

Merkle is seeking a highly skilled Lead Data Strategist to play a key role in our US-based attribution modeling capabilities.

Key Responsibilities
  • Manage data collection with clients to ensure high-quality data for analysis.
  • Develop and implement reports and processes to manage data quality control, ensuring accuracy and reliability.
  • Drive innovation in analytics and deliver on client expectations by developing and implementing cutting-edge data strategies.
  • Implement and develop attribution models to measure the effectiveness of marketing activities.
  • Interpret and visualize model estimates and diagnostics to provide actionable insights to clients.
  • Drive innovation and continuous improvement in data analysis and modeling techniques.
Requirements

The ideal candidate will have a strong background in data science and analytics, with experience in developing and implementing data-driven solutions. Strong communication and project management skills are also essential for this role.



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