Marketing Lead

4 weeks ago


New York, New York, United States MDCalc Full time
Marketing Lead - Life Sciences Division

MDCalc is seeking a highly skilled Marketing Lead to join our Life Sciences Division. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to promote our advertising services to life science companies.

Key Responsibilities:

  • Develop and execute marketing plans and strategies to promote our advertising services
  • Collaborate with leadership to set marketing goals and KPIs
  • Create compelling marketing content, including brochures, presentations, and case studies
  • Develop and maintain a library of marketing collateral to support the sales team
  • Plan and execute digital marketing campaigns, including email marketing and social media advertising
  • Identify relevant industry events and conferences and plan our participation and presence
  • Implement lead generation strategies to identify and nurture potential life science advertising clients

Requirements:

  • 8+ years of marketing experience
  • BA/BS degree preferred; MBA is a plus
  • Proven experience in marketing, preferably in healthcare publishing or life science advertising
  • Strong understanding of the life science industry and advertising trends
  • Excellent communication, copywriting, and content creation skills
  • Proficiency in digital marketing tools and platforms
  • Data-driven decision-making and analytical abilities
  • Creative thinking and problem-solving skills

What We Offer:

  • A dynamic, virtual work environment
  • A culture of fun and motivated team members
  • The opportunity to make a true difference in medicine

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