Marketing Lead
4 weeks ago
MDCalc is seeking a highly skilled Marketing Lead to join our Life Sciences Division. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to promote our advertising services to life science companies.
Key Responsibilities:
- Develop and execute marketing plans and strategies to promote our advertising services
- Collaborate with leadership to set marketing goals and KPIs
- Create compelling marketing content, including brochures, presentations, and case studies
- Develop and maintain a library of marketing collateral to support the sales team
- Plan and execute digital marketing campaigns, including email marketing and social media advertising
- Identify relevant industry events and conferences and plan our participation and presence
- Implement lead generation strategies to identify and nurture potential life science advertising clients
Requirements:
- 8+ years of marketing experience
- BA/BS degree preferred; MBA is a plus
- Proven experience in marketing, preferably in healthcare publishing or life science advertising
- Strong understanding of the life science industry and advertising trends
- Excellent communication, copywriting, and content creation skills
- Proficiency in digital marketing tools and platforms
- Data-driven decision-making and analytical abilities
- Creative thinking and problem-solving skills
What We Offer:
- A dynamic, virtual work environment
- A culture of fun and motivated team members
- The opportunity to make a true difference in medicine
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