Marketing Lead

4 days ago


New York, New York, United States MDCalc Full time
The Opportunity

MDCalc, a leading medical reference platform, is expanding its life sciences team with a marketing specialist. This role offers a unique opportunity to create traction with buyers and contribute to the growth of a business with unparalleled reach to healthcare professionals.

The Marketing Lead for our life sciences division will play a crucial role in developing and executing marketing strategies to promote our advertising offerings to life science clients. This includes collaborating with cross-functional teams to drive brand awareness, lead generation, and revenue growth. The ideal candidate will have a strong understanding of the life science industry and advertising trends, as well as excellent communication, copywriting, and content creation skills.

The Role

Key responsibilities include:
  • Developing and executing comprehensive marketing plans and strategies to promote our advertising services to life science companies
  • Collaborating with leadership to set marketing goals and KPIs
  • Creating compelling marketing content, including brochures, presentations, case studies, and whitepapers
  • Developing and maintaining a library of marketing collateral that supports the sales team's efforts
  • Planning and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing
  • Identifying relevant industry events and conferences and planning our participation and presence
  • Implementing lead generation strategies to identify and nurture potential life science advertising clients
  • Using market insights to inform marketing strategies

Your Background
  • 8+ years of marketing experience
  • BA/BS degree preferred; MBA is a plus
  • Proven experience in marketing, preferably in healthcare publishing or life science advertising
  • Strong understanding of the life science industry and advertising trends
  • Excellent communication, copywriting, and content creation skills
  • Proficiency in digital marketing tools and platforms
  • Data-driven decision-making and analytical abilities
  • Creative thinking and problem-solving skills
  • Ability to work collaboratively with cross-functional teams

What MDCalc Offers
  • A dynamic, virtual work environment
  • A culture of fun and motivated team members
  • The opportunity to make a true difference in medicine


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