Marketing Lead
4 days ago
MDCalc, a leading medical reference platform, is expanding its life sciences team with a marketing specialist. This role offers a unique opportunity to create traction with buyers and contribute to the growth of a business with unparalleled reach to healthcare professionals.
The Marketing Lead for our life sciences division will play a crucial role in developing and executing marketing strategies to promote our advertising offerings to life science clients. This includes collaborating with cross-functional teams to drive brand awareness, lead generation, and revenue growth. The ideal candidate will have a strong understanding of the life science industry and advertising trends, as well as excellent communication, copywriting, and content creation skills.
The Role
Key responsibilities include:
- Developing and executing comprehensive marketing plans and strategies to promote our advertising services to life science companies
- Collaborating with leadership to set marketing goals and KPIs
- Creating compelling marketing content, including brochures, presentations, case studies, and whitepapers
- Developing and maintaining a library of marketing collateral that supports the sales team's efforts
- Planning and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing
- Identifying relevant industry events and conferences and planning our participation and presence
- Implementing lead generation strategies to identify and nurture potential life science advertising clients
- Using market insights to inform marketing strategies
Your Background
- 8+ years of marketing experience
- BA/BS degree preferred; MBA is a plus
- Proven experience in marketing, preferably in healthcare publishing or life science advertising
- Strong understanding of the life science industry and advertising trends
- Excellent communication, copywriting, and content creation skills
- Proficiency in digital marketing tools and platforms
- Data-driven decision-making and analytical abilities
- Creative thinking and problem-solving skills
- Ability to work collaboratively with cross-functional teams
What MDCalc Offers
- A dynamic, virtual work environment
- A culture of fun and motivated team members
- The opportunity to make a true difference in medicine
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