VP of Marketing Lead

4 weeks ago

New York, New York, United States Constrafor Full time
Job Title: VP of Marketing

Constrafor is a SaaS and fintech platform revolutionizing the construction industry. We're seeking an exceptional VP of Marketing to lead our marketing strategy, focusing on growth and market presence.

Key Responsibilities:
  • Develop and execute data-driven marketing strategies to fuel rapid growth and position Constrafor as a market leader.
  • Leverage data to identify and scale high-impact marketing channels, optimizing customer acquisition, retention, and expansion.
  • Collaborate closely with the Sales Team to develop materials, tools, and strategies that enhance their ability to close deals and drive revenue.
  • Oversee the company's digital marketing efforts, including content marketing, SEO/SEM, email marketing, and social media, with a focus on driving measurable growth.
  • Partner with the Product Team to craft and execute marketing strategies for new and existing products, ensuring market fit and alignment with growth goals.
  • Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Qualifications:
  • 6+ years of senior marketing experience in B2B SaaS, with a proven track record in growth marketing and driving scalable customer acquisition in an early-stage startup environment.
  • Deep understanding of growth marketing principles, including lifecycle marketing, growth hacking, funnel optimization, and performance marketing.
  • Proven expertise in designing and executing ABM strategies that drive targeted growth.
  • Hands-on experience with marketing analytics tools, CMS, CRM, and Marketing Automation platforms.
  • Extensive experience across a variety of marketing channels, with a strong focus on digital, SEO, content marketing, product marketing, email campaigns, and event management.
  • Strong analytical skills, with the ability to interpret data and transform it into actionable insights and growth strategies.
  • Demonstrated success in leading and developing high-performing teams in a fast-paced, dynamic environment.
  • A strategic thinker with the ability to innovate and adapt to the evolving needs of a growing startup.
What We Offer:
  • Salary Range: $170,000-190,000 DOE.
  • Equity ownership within Constrafor.
  • Medical, dental & vision insurance coverage offered for you and your dependents.
  • Generous PTO Plan.
  • A collaborative and innovative work culture that values your input.
  • Opportunity to make a significant impact in a growing tech company.
  • Hybrid schedule out of our beautiful Hudson Yards office.

Constrafor is an Equal Opportunity and Affirmative Action employer, committed to diversity and inclusion.

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