Marketing Cloud Center of Excellence Lead

3 weeks ago

New York, New York, United States TEPHRA Full time

Job Summary:

The Marketing Cloud Center of Excellence Lead at TEPHRA is responsible for developing and maintaining a reusable repository of tools, templates, and best practices for managing sales, scoping, estimation, implementation, and support efforts for solutions being deployed with Salesforce Marketing Cloud.

This role requires a strong understanding of domain and business processes, as well as the ability to work closely with other business units, Salesforce Practice COE counterparts, delivery leaders, competency leads, Regional Practice Leads, and offshore teams.

Key Responsibilities:

  • Drive quality delivery for projects within assigned focus areas
  • Close sales deals and improve revenue and profitability within assigned focus areas
  • Develop a reusable repository of tools, templates, and best practices to manage pre-sales, implementation, and support efforts for solutions being deployed with Marketing Cloud
  • Lead the creation of a delivery toolset leveraging the Marketing Cloud product that can be used by project delivery teams and/or client delivery resources
  • Author or co-author thought leadership pieces on Salesforce implementation topics
  • Hire, manage, and mentor senior Marketing Cloud Consultants
  • Contribute to overall thought leadership, go-to-market, Salesforce alliance requirements, practice investment requirements, and goals within assigned focus areas
  • Refine solutions and service messaging, prospecting, qualifying, and closing techniques
  • Act as a subject matter expert for Salesforce Marketing Cloud, AppExchange partners, and other strategic partners within assigned competency areas
  • Provide sales support to help close pipeline for Marketing Cloud competency area, working with Practice Directors and Senior Managers
  • Develop and manage product relationships with alliance leads for Marketing Cloud
  • Share Salesforce product direction and roadmap with practice
  • Lead and participate in a community of practice on Salesforce Chatter for assigned focus areas
  • Identify partnership, GTM, and solution opportunities working with Salesforce product leadership
  • Plan, develop, and deliver product training and certification courses and materials
  • Manage and report certification metrics for Marketing Cloud competency area
  • Develop, manage, and communicate all Marketing Cloud capabilities to sales and delivery team members
  • Lead delivery automation strategies and emerging trend research and development initiatives for continuous improvement and thought leadership in pre-sales, implementation, and support methodologies for solutions being deployed with Marketing Cloud
  • Support the Solutions and Innovation group and lend expertise when needed
  • Assist Practice Directors and Senior Managers in defining the business value and return on investment for leveraging Marketing Cloud
  • Perform delivery reviews during the pre-sales and delivery phases of engagements

Qualifications:

  • Demonstrated ability to build and lead programs that drive business improvement and optimization for delivery and sales functions
  • Deep knowledge of domain and business processes and how those business processes are optimized by CRM solutions, especially Marketing Cloud

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