Senior Director of Brand Marketing Lead

7 days ago

New York, New York, United States Bubble Skincare Full time
Job Title: Senior Director of Brand Marketing

Location: NYC, 3 days a week in the office

Salary Range: $ K

Bubble Skincare is seeking a results-driven, highly collaborative, and experienced Senior Director of Brand Marketing. This role will function as the glue and cohesion of the marketing department, leading community, PR, social, digital marketing, and experiential to execute consistent, cohesive, and groundbreaking campaigns.

This role may be a fit for you if you are:

  • Data-obsessed yet use data to find unconventional opportunities to bring a campaign to life.
  • A doer more than a thinker, able to make ideas tangible and translate strategies into immediate next steps.
  • Known for making things happen, with a passion for the big picture and attention to detail.
  • Curious, self-motivated, and experienced, with a wide-ranging and unconventional resume.
  • Comfortable in a startup environment, with a willingness to adapt and innovate.
  • An experienced leader, able to motivate teams of all experience levels and lead with empathy and kindness.
  • Obsessed with beauty, skincare, and/or youth culture, with a passion for learning and staying up-to-date on industry trends.
Key Responsibilities:
  • Develop and execute actionable, comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and enhance brand loyalty.
  • Lead Bubble's marketing directors to execute comprehensive brand and product campaigns.
  • Executing campaigns across marketing verticals, including influencer, social, community, paid media, PR, and experiential.
  • Lead cross-functional teams to develop and implement integrated marketing campaigns across multiple channels.
  • Collaborate with product development and creative teams to ensure cohesive brand messaging and storytelling across all marketing touchpoints.
  • Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and differentiation.
  • Drive innovation and experimentation in marketing tactics to stay ahead of industry trends and consumer preferences.
  • Lead media strategy, establishing KPIs and metrics to measure the effectiveness of marketing campaigns, and provide regular performance reports to senior leadership.
  • Manage and mentor a team, providing guidance, support, and professional development opportunities.
  • Identify opportunities to show up in the market/industry, working with VPs to create strategies and excellent creative briefs that will lead to groundbreaking creative work.
Qualifications:
  • Minimum of 10-12 years of experience in fast-paced consumer goods or startup brand marketing, preferably specializing in gen-z brands or the beauty/skincare industry.
  • Proven track record of developing and executing successful marketing strategies that drive brand awareness and growth.
  • Strong leadership skills with the ability to manage and motivate cross-functional teams.
  • Excellent communication and collaboration skills.
  • Strategic thinker with a creative mindset and a passion for innovation.
  • Data-driven decision-making skills with the ability to analyze complex data sets and derive actionable insights.
  • Experience managing large marketing budgets and delivering measurable results.
  • Experience with media planning and great grasp on media metrics, demonstrated experience working with in-house teams or agencies.
  • Understand / working knowledge of: experiential, visual merchandising, paid media, email marketing, social media, community-building, and PR.
  • Bachelor's Degree in Marketing or related field.

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