Field Marketing Lead
3 weeks ago
Haus is a marketing science platform that helps brands measure and maximize the business impact of their marketing spend with scientific precision.
Our ideal candidate has strong experience in event strategy and execution, and is passionate about building community through impactful event experiences.
As a Field Marketing Lead, you will work closely with cross-functional teams, including sales, product marketing, and brand, to execute a calendar of engaging events that foster meaningful connections with our target audiences.
Key responsibilities include defining the field marketing strategy, leading the strategic planning and execution of events, and managing all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, speaking opportunities, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, logistics, and budget.
You will also be responsible for tracking and analyzing key event metrics, such as attendance, engagement, lead generation, and pipeline impact, to evaluate performance, generate insights, and optimize future event strategies in alignment with business objectives.
We are seeking a dynamic and experienced Field Marketing Lead to accelerate our brand presence and drive pipeline growth through in-person events.
Responsibilities:
- Define the field marketing strategy that supports our overall company objectives, focusing on aligning events with broader business goals such as customer acquisition, brand positioning, and revenue growth
- Lead the strategic planning and execution of events, ensuring alignment with overall marketing and sales objectives and driving measurable outcomes
- Manage all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, speaking opportunities, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, logistics, and budget
- Identify and secure strategic speaking opportunities at relevant industry events to increase brand visibility and thought leadership
- Track and analyze key event metrics to evaluate performance, generate insights, and optimize future event strategies in alignment with business objectives
Qualifications:
- 3-5 years of field event marketing or enterprise marketing experience, particularly in event planning, brand activations, and customer engagement
- Deep knowledge of the tech ecosystem and an understanding of how events fit into the broader enterprise marketing landscape
- Proven experience managing end-to-end event logistics and the ability to juggle multiple projects simultaneously
- Based in North America and willing to travel for events as necessary
We offer a competitive salary and startup equity, top of the line health, dental, and vision insurance, 401k plan, and the tools and resources you need to be productive.
We have hubs in New York City, Seattle, and the San Francisco Bay Area, and while fully-remote work from US timezones is possible, we prefer candidates for this role who are open to hybrid work from our NYC hub.
Haus is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
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