Milwaukee Sales Representative

2 weeks ago

Milwaukee, Wisconsin, United States Schilling Cider Full time
About the Role

Schilling Cider is seeking a highly motivated and experienced Sales Representative to join our team in the Milwaukee area. As a Sales Representative, you will be responsible for executing sales strategies and building relationships with key retailers and distributors to drive sales growth and market share for our craft cider products.

Key Responsibilities
  • Field Execution:
    • Develop and execute sales plans to grow the Wisconsin market, with a focus on major metropolitan areas.
    • Work closely with the Senior Director of Sales to build and execute weekly, monthly, and quarterly plans to achieve annual market goals.
    • Develop and maintain strategic relationships with key retailers and distributors.
    • Represent Schilling Cider at festivals, dinners, tastings, and events within the territory.
    • Increase distribution and educate retailers, restaurateurs, and consumers on the Schilling Cider portfolio.
    • Call on existing account base to gain new distribution, execute promotional activity, and increase market share.
    • Develop new business to increase volume, distribution, and share within the assigned area.
    • Identify retail opportunities and sell/execute against those opportunities.
    • Ensure proper merchandising of product and point-of-sale materials according to brand standards.
    • Generate sales by maintaining/increasing shelf facings and positioning.
    • Coordinate events and promotions to deliver greater brand awareness and stimulate sales.
    • Execute monthly chain account opportunities, including closing authorization gaps, gaining displays, merchandising shelves/backstock, POS support, and implementing company programming.
    • Clear and effective communication with distributor partners regarding retail opportunities and authorizations.
    • Provide essential feedback to chain account and marketing teams about retail successes and challenges.
    • Achieve sales goals in alignment with the CIDER Selling Process.
    • Coordinate and conduct general sales meetings with all wholesaler channel teams.
  • Sales Administration:
    • Compile and submit reports on assigned area and general market information to management team and wholesaler.
    • Keep business calendar up to date and scheduled 60 days out.
    • Utilize sales tools (KARMA, VIP, Nielsen, IRI, etc.) effectively.
    • Recap weekly KARMA accomplishments to wholesaler.
    • Communicate chain activity, new item launches, and incentive opportunities.
    • Pivot various aspects of distributor management based on business needs.
    • Coordinate with wholesaler on commitment closure opportunities.
Requirements
  • Must be 21+ years of age.
  • Must be fully vaccinated for COVID-19 with a booster shot completed.
  • Currently reside in or commuting distance to the Milwaukee Metro area.
  • Passion for cider and the beverage industry.
  • Valid Driver's License with a good driving record.
  • Comfort with mobile technology and MS suite.
  • Ability to handle and maneuver 30lb cases and team lift kegs.
  • Ability to occasionally work nights and weekends.
  • Lead by example and taking initiative; be outgoing and approachable.
  • Be self-driven and self-motivated.
  • Work independently and as part of the team.
  • Be an energetic, organized, and motivated problem solver.
  • Exemplify the company's values while representing our brands.
  • Be active in conversations around company culture and an agent of change, positively contributing to the workplace experience.
  • Ask for help when needed.
Benefits
  • Starting salary of $55,000.00 annually, + bonus OTE, depending on experience and qualifications.
  • Medical/dental/vision.
  • Company-provided electric vehicle.
  • Retirement plan with employer match.
  • Paid vacation, sick time, and holidays.
  • Annual hobby stipend.
  • Cider, of course.
  • Fun working environment in a growing industry.

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