Analytics Strategist: Unlocking Patient Insights and Optimization Opportunities
3 weeks ago
At AbbVie, we're dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. Our mission is to have a remarkable impact on people's lives across key therapeutic areas, including immunology, oncology, neuroscience, and eye care.
We're seeking an experienced Analytics Strategist to join our Marketing Analytics and Business Insights (MABI) team, supporting our US Commercial organization. The ideal candidate will have a keen ability to interpret analytics insights, identify opportunities, and inform Omnichannel Marketing strategy.
The role of Analytics Strategist within AbbVie is to lead experimental test design, measurement, and development of Omnichannel analytics insights. You will work closely with stakeholders to deliver ROI results through exceptional oral and written communication.
Key Responsibilities:
- Own Business data/attributes, data sources, and business rules that feed modeling, reporting, and measurement.
- Articulate business owner needs and support use case ideation and development.
- Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
- Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
- Establish media KPIs, benchmarks, and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics.
- Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
- Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
- Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
- Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Requirements:
- Bachelor's degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
- Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
- 5+ years of experience identifying and outlining key metrics, building campaign performance/measurement plans/marketing analytics.
Preferred Qualifications:
- Strong experience in brand marketing and optimization.
- Demonstrated experience in Omnichannel marketing and analytics space, including digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
- MarTech and big data knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
- Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, including 3rd party pharmaceutical patients claim data.
You will be part of a dynamic team that is passionate about making a difference in people's lives. If you're a motivated individual with a passion for analytics and a drive to deliver exceptional results, we encourage you to apply.
Estimated Salary: $103,500 - $197,000
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.
-
Compliance and Analytics Insights Director
1 month ago
Florham Park, New Jersey, United States AbbVie Full timeJob DescriptionThe Associate Director of Compliance and Analytics Insights is a key member of the Compliance Operations team, responsible for creating, measuring, and tracking key risk indicators, metrics, and analytical data and information for the Office of Ethics and Compliance (OEC).This role serves as a central point of contact and leads the...
-
Omnichannel Analytics Lead
1 month ago
Florham Park, New Jersey, United States AbbVie Full timeJob Title: Omnichannel Analytics ManagerAbbVie is seeking a highly skilled Omnichannel Analytics Manager to join our Marketing Analytics and Business Insights (MABI) team. As a key member of our team, you will be responsible for leading experimental test design and measurement, and developing Omnichannel analytics insights.Key Responsibilities:Own business...
-
Omnichannel Analytics Manager
1 month ago
Florham Park, New Jersey, United States AbbVie Full timeJob SummaryAmbitious and detail-oriented professional sought to lead experimental test design and measurement, and develop Omnichannel analytics insights. The ideal candidate will have a keen ability to interpret analytics insights and identify opportunities to inform Omnichannel Marketing strategy.Key ResponsibilitiesOwn business data/attributes along with...
-
Omnichannel Analytics Director
4 weeks ago
Florham Park, New Jersey, United States AbbVie Full timeJob DescriptionAbbVie is seeking a highly skilled Omnichannel Analytics Director to join our team. As a key member of our organization, you will be responsible for leading the design, analysis, and interpretation of omnichannel insights across various use cases.This role is part of a critical business transformation at the intersection of our Winning with...
-
Senior Manager, Omnichannel Analytics Lead
4 weeks ago
Florham Park, New Jersey, United States AbbVie Full timeJob OverviewThis role is a key contributor to AbbVie's continued success in HCP Omnichannel customer experiences, providing insights into consumer Omnichannel performance, investment allocation, and ROI. The ideal candidate will be a strong collaborative partner in Omnichannel campaign planning and assessment, delivering analysis, insights, and...
-
Business Insights Director
4 weeks ago
Florham Park, New Jersey, United States Shionogi Inc. Full timeJob SummaryThe Director/Senior Director of Business Insights will lead and oversee business-driven analyses that generate in-depth customer-focused insights and identify key business opportunities aimed at maximizing the commercial potential of the Shionogi portfolio.This individual will drive critical business decisions and inform company strategy through...
-
Business Insights Director
4 weeks ago
Florham Park, New Jersey, United States Shionogi Inc. Full timeJob SummaryThe Senior Director of Business Development Insights will lead and oversee business-driven analyses that generate in-depth customer-focused insights and identify key business opportunities aimed at maximizing the commercial potential of the Shionogi portfolio. This individual will drive critical business decisions and inform company strategy...
-
Senior Business Insights Director
4 weeks ago
Florham Park, New Jersey, United States Shionogi Inc. Full timeJob DescriptionOverviewThe Senior Business Insights Director will lead and oversee business-driven analyses that generate in-depth customer-focused insights and identify key business opportunities aimed at maximizing the commercial potential of the Shionogi portfolio. This individual will drive critical business decisions and inform company strategy through...
-
Data Analytics Developer
4 weeks ago
Florham Park, New Jersey, United States Saxon Global Full timeAbout the RoleThe Sr Analytics DW Developer at Saxon Global plays a crucial role in driving business strategy and decision-making through data-driven insights. This position requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with cross-functional teams.Key Responsibilities Develop and maintain data...
-
Digital Marketing Strategist
4 weeks ago
Ridgefield Park, New Jersey, United States Creative Circle Full timeJob Title: Digital Marketing StrategistWe are seeking a highly skilled Digital Marketing Strategist to join our team at Creative Circle. As a key member of our marketing team, you will be responsible for driving landing optimization recommendations, link building strategies, analytics, and content strategy.Responsibilities:* Manage day-to-day SEO...
-
Florham Park, New Jersey, United States Asembia Full timeTransforming Patient ExperiencesAsembia is dedicated to optimizing and improving the experiences of patients everywhere. Our mission is to effectively connect and strengthen all facets of the pharmaceutical channel by transforming ideas into meaningful innovation that optimize patient experiences.Key Responsibilities:Contribute to the development of...
-
Results-Driven Business Performance Strategist
3 weeks ago
Florham Park, New Jersey, United States A.P. Mller - Maersk AS Full timeA.P. Mller - Maersk A/S is a global leader in logistics and container shipping. We are committed to delivering innovative and customer-centric solutions that drive business growth and success.As a Performance Manager at Maersk, you will play a critical role in shaping our business strategy and driving performance excellence across the organization. Your...
-
Advanced Manufacturing Engineer
4 weeks ago
Florham Park, New Jersey, United States Mirion Full timeMirion is establishing an Advanced Engineering organization to leverage engineering excellence and modernize assembly processes, reducing direct operating costs. The Advanced Manufacturing Engineering role requires dynamic individuals with technical knowledge and experience in electronic and electro-mechanical engineering, working with external suppliers,...
-
Director of Field and Marketing Operations
4 weeks ago
Florham Park, New Jersey, United States Shionogi Inc. Full timeJob SummaryThe Director of Field and Marketing Operations will lead the development and implementation of strategies to optimize field sales and marketing operations. This role will work closely with cross-functional teams to ensure alignment and effective execution of business objectives.Key ResponsibilitiesDevelop and implement field sales and marketing...
-
Senior Client Partnership Specialist
4 weeks ago
Florham Park, New Jersey, United States ADP Full timeUnlock Your Career Potential at ADPAt ADP, we're dedicated to developing and enhancing our client relationships. As a Relationship Manager II, you'll work closely with our client management experts to ensure client satisfaction. Your proactive outreach and product escalations will act as a liaison between our clients and our teams, building trust and...
-
Marketing Analytics Manager
4 weeks ago
Ridgefield Park, New Jersey, United States Creative Circle Full timeJob Title: Marketing Analytics ManagerJob Summary:We are seeking a Marketing Analytics Manager to lead our web analytics and UX analytics efforts. The ideal candidate will have 6+ years of experience in website analytics and e-commerce within the CPG or tech industry.Key Responsibilities:Lead the web analytics and UX analytics for assigned product category...
-
Radiologist Opportunity
4 weeks ago
Florham Park, New Jersey, United States Summit Health Inc Full timeAbout Our CompanyWe're a physician-led, patient-centric network dedicated to simplifying healthcare and delivering connected care. Our multispecialty and urgent care providers serve millions of patients in traditional practices, patients' homes, and virtually through our operating companies. Our team is committed to making healthcare better for all. We're...
-
Lead LPN
4 weeks ago
Florham Park, New Jersey, United States Summit Health Inc Full timeJob Title: Lead LPN - Patient Care CoordinatorWe are seeking a highly skilled and experienced Lead LPN to join our team at Summit Health Inc. As a Lead LPN, you will be responsible for assisting physicians and staff with daily patient care coordination and physician access.Key Responsibilities:Provide professional nursing care to office patients in...
-
Marketing Research Intern
4 weeks ago
Park Ridge, New Jersey, United States Promotion In Motion Full timeConsumer Marketing Research Intern OpportunityWe are seeking a highly motivated and detail-oriented Consumer Marketing Research Intern to join our team at Promotion In Motion. As a Consumer Marketing Research Intern, you will play a key role in gathering and interpreting consumer/shopper data to identify trends and insights that inform business...
-
Medical Cartage Operations Analyst
4 weeks ago
Florham Park, New Jersey, United States Maersk Agency USA, Inc. Full timeMaersk Warehousing and Distribution USA LLC handles end-to-end warehousing and distribution logistics needs utilizing our strategic network of storage facilities.Our facilities are capable of receiving, storing, processing and dispatching cargo, so we can build flexibility and resilience into the supply chain process.Our integrated solutions allow us to be...