Analytics Strategist: Unlocking Patient Insights and Optimization Opportunities

3 weeks ago


Florham Park, New Jersey, United States AbbVie Full time

At AbbVie, we're dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. Our mission is to have a remarkable impact on people's lives across key therapeutic areas, including immunology, oncology, neuroscience, and eye care.

We're seeking an experienced Analytics Strategist to join our Marketing Analytics and Business Insights (MABI) team, supporting our US Commercial organization. The ideal candidate will have a keen ability to interpret analytics insights, identify opportunities, and inform Omnichannel Marketing strategy.

The role of Analytics Strategist within AbbVie is to lead experimental test design, measurement, and development of Omnichannel analytics insights. You will work closely with stakeholders to deliver ROI results through exceptional oral and written communication.

Key Responsibilities:

  • Own Business data/attributes, data sources, and business rules that feed modeling, reporting, and measurement.
  • Articulate business owner needs and support use case ideation and development.
  • Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
  • Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
  • Establish media KPIs, benchmarks, and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics.
  • Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
  • Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
  • Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
  • Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.

Requirements:

  • Bachelor's degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
  • Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
  • 5+ years of experience identifying and outlining key metrics, building campaign performance/measurement plans/marketing analytics.

Preferred Qualifications:

  • Strong experience in brand marketing and optimization.
  • Demonstrated experience in Omnichannel marketing and analytics space, including digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
  • MarTech and big data knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
  • Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, including 3rd party pharmaceutical patients claim data.

You will be part of a dynamic team that is passionate about making a difference in people's lives. If you're a motivated individual with a passion for analytics and a drive to deliver exceptional results, we encourage you to apply.

Estimated Salary: $103,500 - $197,000

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.



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