Omnichannel Analytics Manager

4 weeks ago

Florham Park, New Jersey, United States AbbVie Full time
Job Summary

Ambitious and detail-oriented professional sought to lead experimental test design and measurement, and develop Omnichannel analytics insights. The ideal candidate will have a keen ability to interpret analytics insights and identify opportunities to inform Omnichannel Marketing strategy.

Key Responsibilities
  • Own business data/attributes along with data sources and business rules that feed modeling, reporting, and measurement.
  • Articulate business owner needs and support use case ideation and development.
  • Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
  • Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
  • Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.).
  • Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
  • Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
  • Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
  • Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Requirements
  • Bachelor's degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
  • Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
  • 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Preferred Qualifications
  • Strong experience in brand marketing and optimization.
  • Demonstrated experience in Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
  • MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
  • Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, etc. 3rd party pharmaceutical patients claim data is preferred.
  • Strong written and oral communication, data visualization, presentation, and interpersonal skills.
  • Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
  • Strong planning and project management skills.
  • Ability to distill complex information into concise and impactful stories/presentations.
  • Exceptional analytical, and problem-solving skills and attention to detail.
  • High motivation, strong work ethic, and positive attitude while working under tight deadlines.
  • Masters/MBA or PhD is preferred.

  • Omnichannel Analytics Manager

    4 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    About AbbVieAbbVie is a global biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that address some of the world's most pressing health issues. With a focus on immunology, oncology, neuroscience, and eye care, AbbVie is committed to making a remarkable impact on people's lives.Job DescriptionThe Omnichannel...

  • Omnichannel Analytics Manager II

    4 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    About the RoleAbbVie is seeking a highly skilled Omnichannel Analytics Manager II to join our Marketing Analytics and Business Insights (MABI) function. As a key member of our team, you will be responsible for providing insights into consumer Omnichannel performance, investment allocation, and ROI, and collaborating with cross-functional teams to drive...

  • Omnichannel Analytics Lead

    4 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job Title: Omnichannel Analytics ManagerAbbVie is seeking a highly skilled Omnichannel Analytics Manager to join our Marketing Analytics and Business Insights (MABI) team. As a key member of our team, you will be responsible for leading experimental test design and measurement, and developing Omnichannel analytics insights.Key Responsibilities:Own business...

  • Omnichannel Analytics Director

    3 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job DescriptionAbbVie is seeking a highly skilled Omnichannel Analytics Director to join our team. As a key member of our organization, you will be responsible for leading the design, analysis, and interpretation of omnichannel insights across various use cases.This role is part of a critical business transformation at the intersection of our Winning with...

  • Senior Manager, Omnichannel Analytics Lead

    3 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job OverviewThis role is a key contributor to AbbVie's continued success in HCP Omnichannel customer experiences, providing insights into consumer Omnichannel performance, investment allocation, and ROI. The ideal candidate will be a strong collaborative partner in Omnichannel campaign planning and assessment, delivering analysis, insights, and...

  • Omnichannel Analytics Manager

    4 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    About the RoleAbbVie is seeking a highly skilled Manager, Omnichannel Analytics to join our Marketing Analytics and Business Insights (MABI) function. This role will be a key contributor to the team responsible for omni-channel analytics supporting the growing roadmap of our internal analytic capabilities.Key ResponsibilitiesDesign and conduct analytics to...

  • Analytics Strategist: Unlocking Patient Insights and Optimization Opportunities

    3 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    At AbbVie, we're dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. Our mission is to have a remarkable impact on people's lives across key therapeutic areas, including immunology, oncology, neuroscience, and eye care.We're seeking an experienced Analytics Strategist to join our Marketing Analytics...

  • Senior Manager, Field Tools and Analytics

    4 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job SummaryThe Field Tools and Analytics Manager is a key role within the Immunology team at AbbVie. This position is responsible for overseeing the design, deployment, training, communications, and management of Field Analytical and CRM tools. The successful candidate will drive field force effectiveness through strategic partnership with stakeholders to...

  • Senior Manager, Field Planning and Analytics

    3 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in...

  • Compliance and Analytics Insights Director

    4 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job DescriptionThe Associate Director of Compliance and Analytics Insights is a key member of the Compliance Operations team, responsible for creating, measuring, and tracking key risk indicators, metrics, and analytical data and information for the Office of Ethics and Compliance (OEC).This role serves as a central point of contact and leads the...

  • Marketing Analytics Manager

    3 weeks ago

    Ridgefield Park, New Jersey, United States Creative Circle Full time

    Job Title: Marketing Analytics ManagerJob Summary:We are seeking a Marketing Analytics Manager to lead our web analytics and UX analytics efforts. The ideal candidate will have 6+ years of experience in website analytics and e-commerce within the CPG or tech industry.Key Responsibilities:Lead the web analytics and UX analytics for assigned product category...

  • Pricing Manager

    3 weeks ago

    Florham Park, New Jersey, United States Asembia LLC Full time

    Job Title: Pricing ManagerAt Asembia LLC, we are seeking a highly skilled Pricing Manager to join our team. As a Pricing Manager, you will play a critical role in supporting the RFP pricing process for all new bids and renewals.Key Responsibilities:Develop and maintain internal pricing models for all new bids and renewals, presenting results to senior...

  • Pricing Manager

    4 weeks ago

    Florham Park, New Jersey, United States Asembia Full time

    Job Title: Pricing ManagerJob Summary:We are seeking a highly skilled Pricing Manager to join our team at Asembia. As a Pricing Manager, you will play a critical role in supporting the RFP pricing process for all new bids, responding to inquiries from Contracting, HUB Operations & Marketing, and preparing and maintaining internal pricing models for all new...

  • Pricing Manager

    4 weeks ago

    Florham Park, New Jersey, United States Asembia Full time

    Pricing Manager Job SummaryAs a Pricing Manager at Asembia, you will play a critical role in supporting the RFP pricing process for all new bids. You will respond to inquiries from Contracting, HUB Operations & Marketing in a timely manner. Your primary responsibility will be to prepare and maintain internal pricing models for all new bids and renewals. You...

  • Performance Manager

    4 weeks ago

    Florham Park, New Jersey, United States A.P. Mller - Maersk AS Full time

    Job SummaryMaersk is seeking a skilled Performance Manager to join our team. As a Performance Manager, you will be responsible for building a comprehensive performance management analysis capability, inclusive of KPIs, performance metrics, and data trends for the Specialized Maersk Ground Freight (MGF) business unit.Key ResponsibilitiesDevelop and lead the...

  • Insurance Portfolio Manager

    4 weeks ago

    Florham Park, New Jersey, United States Automatic Data Processing Full time

    Relationship Manager - Employee BenefitsADP is seeking a skilled Relationship Manager to serve as the primary point of contact for a portfolio of Group Health Insurance clients. The ideal candidate will possess excellent communication and relationship-building skills, with the ability to manage and service client relationships effectively.Key...

  • GTM CRM Initiative Manager

    4 weeks ago

    Florham Park, New Jersey, United States Incedo Inc. Full time

    About Incedo Inc.Incedo Inc. is a high-growth Digital and Analytics firm that brings a unique combination of Consulting, Analytics, and Digital Technologies to solve complex business problems for its global set of marquee clients across various sectors.Job OverviewWe are seeking a dynamic Manager/SR Manager specializing in CRM (Customer Relationship...

  • GTM CRM Manager Initiative

    3 weeks ago

    Florham Park, New Jersey, United States Incedo Inc. Full time

    Company Overview: Incedo Inc. is a high-growth Digital and Analytics firm that brings a unique combination of Consulting, Analytics, and Digital Technologies to solve complex business problems for its global clients across various sectors.Position Overview: We are seeking a dynamic Manager/SR Manager specializing in CRM (Customer Relationship Management)...

  • Customer Implementation Manager

    4 weeks ago

    Florham Park, New Jersey, United States Maersk Full time

    Job Title: Customer Implementation ManagerWe are seeking a highly skilled and experienced Customer Implementation Manager to join our team at Maersk. As a key member of our implementation team, you will be responsible for ensuring the successful implementation of our logistics solutions for our clients.Key Responsibilities:Develop and implement project plans...

  • Quantitative Software Engineer

    3 weeks ago

    Florham Park, New Jersey, United States Jacobs Levy Equity Management Full time

    Jacobs Levy Equity Management, a leading institutional asset manager, is seeking a skilled Quantitative Software Engineer to contribute to the development of our proprietary quantitative investment systems.As a key member of our team, you will be responsible for designing, implementing, and optimizing our systems to drive investment decisions. Your expertise...