Omnichannel Analytics Lead

1 day ago

Florham Park, New Jersey, United States AbbVie Full time
Job Title: Omnichannel Analytics Manager

AbbVie is seeking a highly skilled Omnichannel Analytics Manager to join our Marketing Analytics and Business Insights (MABI) team. As a key member of our team, you will be responsible for leading experimental test design and measurement, and developing Omnichannel analytics insights.

Key Responsibilities:
  • Own business data and attributes, including data sources and business rules that feed modeling, reporting, and measurement.
  • Articulate business owner needs and support use case ideation and development.
  • Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
  • Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
  • Establish media KPIs and benchmarks, and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics.
  • Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
  • Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
  • Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
  • Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Requirements:
  • Bachelor's degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
  • Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
  • 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Preferred Qualifications:
  • Strong experience in brand marketing and optimization.
  • Demonstrated experience in Omnichannel marketing and analytics space, including digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
  • MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
  • Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, etc. 3rd party pharmaceutical patients claim data is preferred.
  • Strong written and oral communication, data visualization, presentation, and interpersonal skills.
  • Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
  • Strong planning and project management skills.
  • Ability to distill complex information into concise and impactful stories/presentations.
  • Exceptional analytical and problem-solving skills and attention to detail.
  • High motivation, strong work ethic, and positive attitude while working under tight deadlines.
  • Masters/MBA or PhD is preferred.

  • Omnichannel Analytics Lead

    2 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job DescriptionAbbVie is a leading biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. We are seeking a highly skilled Omnichannel Analytics Manager to join our Marketing Analytics and Business Insights (MABI) team, which supports AbbVie's US Commercial organization.The MABI...

  • Omnichannel Analytics Manager

    3 hours ago

    Florham Park, New Jersey, United States AbbVie Full time

    About AbbVieAbbVie is a global biopharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that address some of the world's most pressing health issues. With a focus on immunology, oncology, neuroscience, and eye care, AbbVie is committed to making a remarkable impact on people's lives.Job DescriptionThe Omnichannel...

  • Omnichannel Analytics Manager

    9 hours ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job SummaryAmbitious and detail-oriented professional sought to lead experimental test design and measurement, and develop Omnichannel analytics insights. The ideal candidate will have a keen ability to interpret analytics insights and identify opportunities to inform Omnichannel Marketing strategy.Key ResponsibilitiesOwn business data/attributes along with...

  • Omnichannel Analytics Manager II

    5 hours ago

    Florham Park, New Jersey, United States AbbVie Full time

    About the RoleAbbVie is seeking a highly skilled Omnichannel Analytics Manager II to join our Marketing Analytics and Business Insights (MABI) function. As a key member of our team, you will be responsible for providing insights into consumer Omnichannel performance, investment allocation, and ROI, and collaborating with cross-functional teams to drive...

  • Omnichannel Analytics Manager

    30 minutes ago

    Florham Park, New Jersey, United States AbbVie Full time

    About the RoleAbbVie is seeking a highly skilled Manager, Omnichannel Analytics to join our Marketing Analytics and Business Insights (MABI) function. This role will be a key contributor to the team responsible for omni-channel analytics supporting the growing roadmap of our internal analytic capabilities.Key ResponsibilitiesDesign and conduct analytics to...

  • Compliance and Analytics Insights Director

    1 day ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job DescriptionThe Associate Director of Compliance and Analytics Insights is a key member of the Compliance Operations team, responsible for creating, measuring, and tracking key risk indicators, metrics, and analytical data and information for the Office of Ethics and Compliance (OEC).This role serves as a central point of contact and leads the...

  • Senior Analytical Researcher

    3 weeks ago

    Florham Park, New Jersey, United States Insight Global Full time

    Job SummaryWe are seeking a highly skilled Senior Analytical Scientist to join our team at Insight Global. The successful candidate will be responsible for supporting analytical method development, validation, and method transfer, as well as clinical sample testing and validation sample testing.Key ResponsibilitiesDevelop and validate analytical methods for...

  • Senior Tax Analyst Lead

    2 days ago

    Florham Park, New Jersey, United States Global Tax Management Full time

    Senior Tax Analyst LeadWe are seeking a highly skilled Senior Tax Analyst Lead to join our team at Global Tax Management. As a key member of our corporate tax services firm, you will be responsible for providing expert tax guidance to our clients and driving business growth through strategic tax planning.Key Responsibilities:Lead tax compliance and tax...

  • Clinical Data Strategy and Operations Program Lead III

    1 week ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job Title: Clinical Data Strategy and Operations Program Lead IIIJob SummaryAmbitious and results-driven Clinical Data Strategy and Operations Program Lead III is sought to lead the development and implementation of clinical data strategies and operations across the organization. This role will be responsible for aligning data science study teams with...

  • Guidewire Claim Center QA Lead

    10 minutes ago

    Florham Park, New Jersey, United States The Dignify Solutions LLC Full time

    Job Summary:As a seasoned QA professional, you will lead the quality assurance efforts for our Guidewire Claim Center projects. With 12+ years of experience in testing, you will manage QA leads to ensure project delivery meets project goals and quality standards. You will partner with business and development teams to review requirements and guide QA leads...

  • Head of Performance Management and Contract Excellence

    4 weeks ago

    Florham Park, New Jersey, United States Maersk Company Limited Full time

    About the RoleThe Head of Performance Management & Contract Excellence for Maersk Ground Freight is responsible for building a comprehensive performance management function, including KPIs to manage commercial, financial, and operational indicators. In this role, you will be accountable for owning profitability analysis and solutions for customer improvement...

  • Head of Performance Management and Contract Excellence, Ground Freight

    4 weeks ago

    Florham Park, New Jersey, United States Maersk Company Limited Full time

    About the RoleThe Head of Performance Management & Contract Excellence for Maersk Ground Freight is responsible for building a comprehensive performance management function, including KPIs to manage commercial, financial, and operational indicators. In this role, you will be accountable for owning profitability analysis and solutions for customer improvement...

  • Principal Data Scientist

    3 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job Title: Principal Data ScientistWe are seeking a highly skilled Principal Data Scientist to lead our team in analyzing large datasets to uncover valuable insights that drive business growth. As a key member of our data science team, you will be responsible for designing, developing, and implementing advanced analytics solutions to drive business...

  • Senior Data Scientist

    1 day ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job Title: Principal Research ScientistWe are seeking a highly skilled and experienced Principal Research Scientist to lead our team in analyzing large datasets to uncover valuable insights that drive business growth. As a key member of our organization, you will be responsible for designing, executing, and socializing analytical solutions to complex...

  • Financial Risk Manager

    4 weeks ago

    Florham Park, New Jersey, United States PRICE WATERHOUSE COOPERS Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our Data and Analytics services team as a Director. As a key member of our team, you will play a critical role in helping our clients uncover enterprise insights and drive business results using smarter data analytics.Key ResponsibilitiesLead the development and implementation...

  • Associate Director, Scientific Medical Affairs Lead

    23 hours ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job Title: Associate Director, Scientific Medical AffairsAbbVie is seeking a highly skilled Associate Director, Scientific Medical Affairs to join our team. This role will provide medical and scientific strategic and operational input into core medical affairs activities.Key Responsibilities:Contribute to the development of medical strategy for onabotA and...

  • Principal Research Scientist

    3 weeks ago

    Florham Park, New Jersey, United States AbbVie Full time

    Job Title: Principal Research ScientistWe are seeking a highly skilled Principal Research Scientist to lead our data science team in driving business insights and decision-making. As a key member of our organization, you will be responsible for designing, executing, and socializing analytical solutions to challenges across our enterprise services...

  • Data Science Professional Development Program Internship

    1 month ago

    Florham Park, New Jersey, United States BASF Corporation Full time

    About the ProgramThe Data Science Professional Development Program Internship at BASF Corporation is a 10 to 12 week summer internship program designed for highly motivated undergraduate students majoring in Data Analytics/Science, Applied Mathematics, Statistics, Chemical, or Mechanical Engineering.As a participant in this program, you will have the...

  • Senior Data Engineer

    3 weeks ago

    Florham Park, New Jersey, United States Analytic Recruiting Inc. Full time

    Senior Data EngineerA leading financial institution is seeking a highly skilled Senior Data Engineer to design and develop ETL pipelines, data models, and queries. This individual will collaborate with data architects, product owners, and data scientists to create solutions aligned with the bank's business strategy.Key Responsibilities:Design and develop ETL...

  • Quantitative Software Engineer

    3 weeks ago

    Florham Park, New Jersey, United States Jacobs Levy Equity Management Full time

    Quantitative Software Engineer OpportunityJacobs Levy Equity Management, a leading institutional asset manager, is seeking a skilled Quantitative Software Engineer to contribute to the development of our proprietary quantitative investment systems.As a key member of our team, you will be responsible for designing, implementing, and optimizing our systems to...