Senior Manager, Omnichannel Analytics Lead

4 weeks ago


Florham Park, New Jersey, United States AbbVie Full time
Job Overview

This role is a key contributor to AbbVie's continued success in HCP Omnichannel customer experiences, providing insights into consumer Omnichannel performance, investment allocation, and ROI. The ideal candidate will be a strong collaborative partner in Omnichannel campaign planning and assessment, delivering analysis, insights, and recommendations to Marketing leaders to drive increased performance across the consumer marketing portfolio.

Key Responsibilities
  • Lead analytics and measurement in support of the growing roadmap of Omnichannel capabilities across brands within the Immunology franchise.
  • Translate business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
  • Build and implement analytic plans that heighten visibility of Omnichannel promotional opportunities and improve the effectiveness and/or efficiency of omnichannel experiences.
  • Enhance quality and efficiency of Impact reporting/analysis.
  • Build advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics.
  • Conduct financial impact analysis/scenario-estimation.
  • Execute core analysis with limited supervision directly or via vendors.
Requirements
  • 7+ years demonstrated experience in web analytics and digital media analytics.
  • 7+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans.
  • 5+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization.
  • 5+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli.
  • Bachelor's Degree with a concentration in marketing/sales/quantitative analysis.
  • Strong collaboration, communication, project management, and vendor management skills.
  • High motivation, strong work-ethic, and positive attitude while working under tight timelines.
  • Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.).
  • Understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social listening, online video, websites, mobile applications, data management platforms, programmatic targeting, endemic, paid search vs SEO, and familiarity with concepts surrounding tagging implementation for data capture.
  • High degree of adaptability, perseverance, creativity, and acumen to flourish in a dynamic environment.


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