Digital Marketing Strategist

3 weeks ago


Ridgefield Park, New Jersey, United States Creative Circle Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to join our team at Creative Circle. As a key member of our marketing team, you will be responsible for driving landing optimization recommendations, link building strategies, analytics, and content strategy.

Responsibilities:

* Manage day-to-day SEO communications roadmap and execution across all assigned categories
* Coordinate inputs from Corporate Marketing and Headquarters and prioritize within assigned category's existing roadmap
* QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
* Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
* Understand key product reason to buy and features between models
* Partner with agency and digital / main website team to provide roadmap recommendations to drive traffic to the site
* Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
* Partner with Digital team members to understand workstreams for main website, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications
* Document initiative requirements and clearly communicate stakeholder feedback to agency partners
* Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
* Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape

Requirements:

* 5+ years experience within SEO and eCommerce or Digital Marketing
* Experience using SEO systems to analyze results such as SEM rush, BrightEdge, AdobeAnalytics
* Fundamental understanding of SEO functionality to drive optimal results
* Knowledge of SEO principals and best practices as well as basic understanding of JIRA/Confluence and other SEO management systems
* Skills in Microsoft Office including quantitative analysis using Excel and the creation of PowerPoint presentations
* Strong skills in strategy, planning, marketing and project management
* Knowledge of best practices and new tools to ensure maximum productivity

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