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Director of Integrated Media and Analytics
2 months ago
The Associate Director of Integrated Media and Analytics will play a key role in supporting the agency's mission by exhibiting the core values of Dedication, Responsibility, Integrity, Vision, and Excellence. This individual will work closely with clients and account teams to establish goals and proper Key Performance Indicators (KPIs) in media, educating the team on media tactics, platforms, and vendors when needed.
Key Responsibilities- Manage a selection of paid social media buys in-platform on high-profile accounts
- Lead the development of strategic, integrated programs across channels such as digital, social, print, radio, television, and Out-of-Home (OOH) that address campaign objectives and deliver results for clients
- Work with the Vice President to evolve media processes, partners, and tools to deliver the best experience for the team and clients
- Create client presentations that are both executive view and detailed view of strategies based on the audience attending the presentation
- Direct and manage social media, traditional/digital buying, Pay-Per-Click (PPC), and analytics, implementing best practices across all media channels
- Collaborate with other agency departments to encourage integration with digital and creative teams where possible
- Manage tracking and optimization of media, measuring and analyzing digital and traditional campaigns to draw insights from results and reporting
- Maintain strong relationships with clients and vendors
- Create and value a positive working environment across team and agency-wide to provide client success and service
- Bachelor's degree in advertising/marketing or related field
- 10+ years of social media, media planning and buying, paid search, and/or related experience with 3+ years managing a team
- Experience with planning and buying digital & social media is a must; traditional media buying/planning experience is a plus
- Healthcare experience is desired
- Ability to manage multiple projects simultaneously, adapting easily to changes in requests
- Tactful and diplomatic communication skills; internal, external, formal, and informal written, and verbal
- Ability to work independently and with a team
- Must be comfortable managing budgets $1M-5M+ on accounts