Marketing Analytics Director

3 weeks ago


Boca Raton, Florida, United States Flybridge Staffing Full time

Flybridge Staffing is seeking a seasoned Marketing Analytics Manager to lead a team of analysts and oversee the collection, analysis, and interpretation of data related to performance marketing campaigns. This role plays a critical part in driving projected forecasting, data-driven decision-making, optimizing marketing strategies, and improving overall campaign performance.

Key qualifications include:

  • Bachelor's degree in a quantitative field, such as Math, Statistics, Economics, or Data Science.
  • Experience with performance marketing data sources and tools, including Google Analytics, Google Ads, Google Tag Manager, and Google Data Studio.
  • Proficiency in data visualization and business intelligence reporting tools, such as PowerBI or Tableau.
  • Strong project management skills to guide data quality improvement projects.
  • Excellent technical writing and documentation skills.
  • Experience managing large datasets in various formats, including Excel, Access, SQL databases, and online sources.

Responsibilities:

  • Provide data insights to internal and external stakeholders to achieve marketing goals.
  • Conduct market research, assessing relevant data metrics for identifying market opportunities.
  • Coordinate with the BI team to develop and implement marketing analytics.
  • Work with internal stakeholders to understand data sources, processes, and KPIs.
  • Responsible for marketing campaign planning and forecasts, including scenario planning and goal setting.
  • Help identify key performance indicators, such as CPM, CPC, CPE, CPA, and ROI.
  • Collaborate with IT and agency partners to manage and maintain PowerBI, Google Analytics, Salesforce, and MS SQL Data Warehouse.

Send your resume to jobs@flybridgestaffing.com or visit our website at www.flybridgestaffing.com for more information.


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