Marketing Analytics Director
3 weeks ago
Flybridge Staffing is seeking a seasoned Marketing Analytics Manager to lead a team of analysts and oversee the collection, analysis, and interpretation of data related to performance marketing campaigns. This role plays a critical part in driving projected forecasting, data-driven decision-making, optimizing marketing strategies, and improving overall campaign performance.
Key qualifications include:
- Bachelor's degree in a quantitative field, such as Math, Statistics, Economics, or Data Science.
- Experience with performance marketing data sources and tools, including Google Analytics, Google Ads, Google Tag Manager, and Google Data Studio.
- Proficiency in data visualization and business intelligence reporting tools, such as PowerBI or Tableau.
- Strong project management skills to guide data quality improvement projects.
- Excellent technical writing and documentation skills.
- Experience managing large datasets in various formats, including Excel, Access, SQL databases, and online sources.
Responsibilities:
- Provide data insights to internal and external stakeholders to achieve marketing goals.
- Conduct market research, assessing relevant data metrics for identifying market opportunities.
- Coordinate with the BI team to develop and implement marketing analytics.
- Work with internal stakeholders to understand data sources, processes, and KPIs.
- Responsible for marketing campaign planning and forecasts, including scenario planning and goal setting.
- Help identify key performance indicators, such as CPM, CPC, CPE, CPA, and ROI.
- Collaborate with IT and agency partners to manage and maintain PowerBI, Google Analytics, Salesforce, and MS SQL Data Warehouse.
Send your resume to jobs@flybridgestaffing.com or visit our website at www.flybridgestaffing.com for more information.
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