Paid Media Specialist
3 weeks ago
MDG Solutions is seeking a highly skilled Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for developing and maintaining the knowledge of our clients' businesses, as well as managing and optimizing their paid media campaigns.
Campaign Strategy and Planning
- Collaborate with other applicable Media teams, Account and Clients to understand campaign goals, target audiences, and KPIs
- Conduct keyword research to identify relevant search terms and trends
- Develop comprehensive paid media strategies that align with business objectives and plug into the larger media / marketing strategy
Campaign Execution
- Create and set up campaigns using platforms like Google Ads, Bing Ads, and other search engine marketing tools
- Write compelling ad copy to optimize user experience
- Monitor and adjust campaign budgets to ensure efficient spending
Keyword & Bid Management
- Optimize keyword lists based on performance data and industry trends
- Use negative keywords to filter out irrelevant traffic and non-converting clicks
- Implement keyword match types to refine targeting
Ad Performance Analysis
- Regularly review and analyze campaign performance data, including CTR / CPC / CPLV etc, conversion rates, and quality scores
- Plan and execute A/B tests to evaluate ad copy, landing pages, and other campaign elements
- Implement findings from tests to improve ad performance
Conversion Tracking
- Set up and monitor conversion tracking to attribute conversions to specific keywords and ads
- Optimize campaigns for the highest-converting keywords and ads
Industry Knowledge
- Stay informed about the latest trends and developments in search engine marketing
- Attend industry conferences and training to expand knowledge and skills
Requirements
- Demonstrate strong understanding of media fundamentals, including media math, target audience development, and KPI goals
- Create flowcharts, budget sheets, and PowerPoint presentations
- Establish a collaborative working relationship with the media & account teams to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner
- Perform monthly or as-needed reporting for the clients and account team, providing insight into performance
- Bachelor Degree in advertising/marketing or related field
- Minimum of 5 years of media-buying experience at an advertising agency
- Detail-oriented individual with excellent written and verbal skills
- Proficient in working with Excel, PowerPoint, Gmail/G-Suite
- Analytical skills and assembling performance reports
- Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
- Ability to manage multiple projects simultaneously, adapting easily to changes in requests
- Client-facing experience and presentation skills a plus
- Experience buying paid search and/or programatic is required
- Ability to analyze results from media campaigns is a plus
- Knowledge of SEO and other digital marketing channels is a plus
- Certification in Google Ads or related advertising platforms is ideal
Benefits
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching
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