Social Media Marketing Specialist
3 weeks ago
4Ocean Public Benefit Company is seeking a highly skilled Social Media Manager to join our team in Boca Raton, Florida. As a key member of our social media team, you will be responsible for developing and executing a comprehensive content strategy that showcases our company's mission and impact.
Key Responsibilities:
- Develop and maintain a content calendar to ensure consistent posting and engagement across our social media platforms.
- Collaborate with cross-functional teams to develop content that supports our brand's overall goals and messaging.
- Monitor and analyze social media metrics to track performance, identify areas for improvement, and adjust content strategy accordingly.
- Manage social media conversations, responding to comments and messages in a timely and professional manner, in line with brand tone of voice.
- Develop and execute influencer relationships and marketing campaigns to promote our goals, promotions, and initiatives.
- Help manage influencer partnerships and collaborations to amplify our brand's environmental message and reach new audiences.
- Build and engage with our Ambassadors through successful community strategies.
- Monitor and respond to relevant online conversations and brand mentions.
- Participate in brainstorming sessions and contribute to the development of new content ideas and campaigns.
Requirements:
- 5+ years of experience in marketing, social media management with a focus on consumer-brand content creation and strategy.
- Strong understanding of social media platforms, including Facebook, Instagram, TikTok, X, LinkedIn, and YouTube.
- Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with diverse audiences.
- Strong analytical skills, with the ability to track, report, and analyze social media metrics and adjust content strategy accordingly.
- Ability to work independently and collaboratively as part of a team.
- Strong attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with content management systems, such as Hootsuite or Sprout Social.
- Familiarity with photo and video editing software and formats, such as Adobe Creative Cloud, CapCut, or similar programs.
- Experience with influencer marketing and partnerships.
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