Director of B2B Marketing Analytics

5 days ago

Boca Raton, Florida, United States TransUnion Risk and Alternative Data Solutions Full time
Job Title: Director, Data Design and Analysis

TransUnion Risk and Alternative Data Solutions is seeking a seasoned leader to drive the development and scaling of our B2B Marketing Analytics team. As a Director of Data Design and Analysis, you will be responsible for identifying, developing, and driving the B2B performance measurement vision and strategy roadmap for Global Marketing.

Key Responsibilities:
  • Provide trusted advice and consultation to the global marketing leadership team, leveraging data from various marketing platforms and sources to contextualize marketing influence on business growth and inspire actions that improve performance.
  • Achieve alignment on analytics learning objectives through reporting with broader GTM functions like product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders.
  • Identify, lead, mentor, and inspire a team of analytics professionals at various stages of their career path and identify additional skillsets to further strengthen the team's output.
Requirements:
  • Bachelor's Degree in statistics, economics, or related quantitative field.
  • 12+ years of marketing data & analytics roles with 5+ years of leadership experience.
  • Proficiency in analytics tools like Alteryx, Microsoft Power BI, and Salesforce Dashboards for B2B Marketing use cases.
  • Strong knowledge of GA4, Adobe Analytics, Eloqua, Medallia/Qualtrics, and SEO tools like BrightEdge, Ahrefs, and similar.
  • Expertise in relational databases and requisite programming language (e.g., SQL, R, or Python) to work with them and maintain data integrity strongly preferred.
What We Offer:
  • A welcoming and energetic environment that encourages collaboration and innovation.
  • A comprehensive benefits package, including flexible time off, paid time off, tuition reimbursement, parental leave, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, and access to our online learning platform with guided career tracks.
  • A commitment to diversity and inclusion, with a focus on creating a workplace where everyone feels valued and respected.
Why Join Us:

At TransUnion Risk and Alternative Data Solutions, we're dedicated to helping our customers make informed decisions and achieve their goals. As a Director of Data Design and Analysis, you'll have the opportunity to work with a talented team of professionals who share your passion for data-driven insights and innovation. Together, we'll drive business growth and improve customer outcomes through the power of data.

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