Digital Media Strategist

3 weeks ago


Boca Raton, Florida, United States MDG SOLUTIONS, INC Full time

Job Title: Paid Media Specialist

At MDG Solutions, Inc., we are seeking a highly skilled Paid Media Specialist to join our team. The ideal candidate will have a passion for paid social media and a strong understanding of social media platforms and their capabilities.

Key Responsibilities:

  • Develop and execute paid social media strategies aligned with overall marketing objectives for assigned brands and/or campaigns.
  • Collaborate with cross-functional teams to integrate paid social campaigns into broader client initiatives.
  • Consistently identify opportunities for campaign optimization that stand out from the competition.
  • Manage end-to-end execution of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, etc.
  • Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
  • Utilize analytics tools to track, analyze, and report on key performance metrics.
  • Generate regular insights on campaign performance, providing actionable recommendations.

Requirements:

  • Passion for paid social media.
  • Knowledge of social media platforms and their capabilities.
  • Excellent communication and collaboration skills.
  • Knowledge across all major paid social media tools & platforms.
  • Knowledge of media fundamentals, including media math & audience development.
  • Create flowcharts, budget sheets, and PowerPoint presentations.
  • Establish a collaborative working relationship with the media & account teams.
  • Perform monthly or as-needed reporting.
  • Bachelors Degree in advertising/marketing or related field.
  • Minimum of 1-3 years of media-buying experience at an advertising agency.
  • Detail-oriented individual with excellent written and verbal skills.
  • Thrives on working with others as a team, but can also work autonomously.
  • Ability to manage multiple projects simultaneously, adapting easily to change.
  • Client-facing experience and presentation skills a plus.

Benefits:

We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.


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