Digital Media Strategist
3 weeks ago
Job Title: Paid Media Specialist
At MDG Solutions, Inc., we are seeking a highly skilled Paid Media Specialist to join our team. The ideal candidate will have a passion for paid social media and a strong understanding of social media platforms and their capabilities.
Key Responsibilities:
- Develop and execute paid social media strategies aligned with overall marketing objectives for assigned brands and/or campaigns.
- Collaborate with cross-functional teams to integrate paid social campaigns into broader client initiatives.
- Consistently identify opportunities for campaign optimization that stand out from the competition.
- Manage end-to-end execution of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, etc.
- Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
- Utilize analytics tools to track, analyze, and report on key performance metrics.
- Generate regular insights on campaign performance, providing actionable recommendations.
Requirements:
- Passion for paid social media.
- Knowledge of social media platforms and their capabilities.
- Excellent communication and collaboration skills.
- Knowledge across all major paid social media tools & platforms.
- Knowledge of media fundamentals, including media math & audience development.
- Create flowcharts, budget sheets, and PowerPoint presentations.
- Establish a collaborative working relationship with the media & account teams.
- Perform monthly or as-needed reporting.
- Bachelors Degree in advertising/marketing or related field.
- Minimum of 1-3 years of media-buying experience at an advertising agency.
- Detail-oriented individual with excellent written and verbal skills.
- Thrives on working with others as a team, but can also work autonomously.
- Ability to manage multiple projects simultaneously, adapting easily to change.
- Client-facing experience and presentation skills a plus.
Benefits:
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.
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