Ecommerce Director

4 days ago

Boca Raton, Florida, United States Shoes For Crews Full time
Job Title: Director of Ecommerce

Shoes For Crews is seeking a highly skilled and experienced Director of Ecommerce to drive growth and achieve margin targets for our Direct to Consumer platform, as well as our Amazon and other eRetail platforms.

Key Responsibilities:
  • Strategic Ownership: Take full ownership and accountability for the strategy, sales, and profitability of the DTC ecommerce business.
  • Site Management: Oversee the shopping experience, including managing product listings, promotions, and exploring methods to drive growth through conversion rate optimization (CRO) and A/B testing initiatives.
  • eRetail Platform Management: Manage and execute strategies for Amazon and other eRetail platforms, focusing on increasing sales and visibility across these channels.
  • Collaboration with IT and Design: Partner with the IT team and website developers/designers to identify, execute, and implement website enhancements and redesigns aimed at boosting conversion rates and improving the customer experience.
  • Ongoing Website Enhancements: Lead ongoing enhancements and maintenance, including personalization and segmentation strategies, product catalog management, landing page optimization, SEO, UX/CX best practices, tag management, user testing, and QA for website development.
  • Product and Service Presentation: Plan and execute strategies to effectively showcase the site's product and service offerings, driving consumer engagement and maximizing sales conversions.
  • Content Management: Maximize site performance and enhance the online shopping experience by leading the planning, scheduling, deployment, execution, and maintenance of all site content.
  • Digital Marketing Collaboration: Work in partnership with the Marketing team on all digital marketing efforts, including website marketing, email, SMS, paid media, and social media, both paid and owned.
  • Traffic-Driving Activities: Align and execute site experience improvements and optimizations with ongoing traffic-driving activities, such as email marketing, SEM/SEO, social media, and other digital marketing channels.
  • Operational Collaboration: Collaborate with customer service and other operational teams to ensure the site's content and experience are consistent with operations and marketing communications.
  • Vendor Management: Oversee third-party agencies and vendors, making data-driven recommendations for improvements as necessary.
  • Site P&L Ownership: Hold full responsibility for the site's P&L, ensuring profitability and strategic alignment with business goals.
Requirements:
  • Bachelor's Degree
  • 5+ years of experience in e-commerce, specifically in the Direct-to-Consumer space.
  • 2+ years' experience with a widely used ecommerce platform.
  • Experience with integrated email and SMS marketing platforms preferred.
  • Experience with Google Analytics to provide insights into website traffic, user behavior, and other metrics.
  • Proficient in HTML and CSS.
  • Management experience.
  • Entrepreneurial and collaborative.
  • Demonstrated success in multitasking and working cross-functionally in a fast-paced environment.
  • Self-starter who requires minimal guidance.
  • Strong attention to detail, problem-solving, prioritization, and organizational skills.
  • Excellent interpersonal, presentation, communication, and writing skills.
  • Critical thinker with a problem-solving mindset.
  • Strong project management experience.
  • Team-oriented with the ability to adapt quickly in a growing, dynamic company.

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