Integrated Marketing Director

5 days ago

West Palm Beach, Florida, United States AEG Worldwide Full time

About AEG Worldwide

AEG Worldwide is a leading sports and live entertainment company that has been transforming the industry for over 20 years. With a portfolio of over 300 venues, leading sports franchises, and marquee music brands, we create memorable moments that give the world reason to cheer.

Our Commitment to Innovation and Community

We strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host. We reach beyond traditional boundaries to support the communities in which we operate and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

Job Summary

The Director of Marketing will create detailed promotional and advertising plans to identify targeted demographics for each individual show. This position will develop new strategies for existing events by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.

Key Responsibilities

  • Create detailed promotional and advertising plans to identify targeted demographics for each individual show. Strategize and research new marketing trends and practices to apply to AEG Presents shows, events, festivals, and tours.
  • Oversee the marketing department, including progress and performance, to ensure assigned work is completed correctly and on deadlines. Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
  • Work closely with supervisors to determine department budgets and negotiate with artist management. Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Develop new strategies for existing events by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Create ad plans for tours, festivals, and one-off shows. Responsible for the creation of press releases, securing promotions, overseeing the creation of advertising materials, and executing plans. Approve radio spots, order festival art, posters, and banners with official graphics, write and produce festival videos, coordinate with legal on sensitive material, and vendor contracts.
  • Maintain marketing staff by recruiting, selecting, orienting, and training employees. Maintain marketing staff job results by counseling and disciplining employees, planning, monitoring, and appraising job results. Supervise and delegate the work of marketing staff. Guide, mentor, and assist other employees.
  • Collaborate with booking teams to create unique pitches to entice artists to work with AEG Presents. Brainstorm to develop new techniques for promotions and interactions with artists.
  • Coordinate with PR agencies and record labels to send out press releases and manage day-of-show press lists. Coordinate press interviews, secure artist availability for promotions, and artist availability.
  • Identify short-term and long-range issues that must be addressed; provide information and commentary pertinent to deliberations; recommend options and courses of action; and implement directives.
  • Build and cultivate relationships with artists and artist management by attending live events, networking lunches, meetings. Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
  • Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales. Liaison with media, venues, vendors, label, and artists management.
  • Organize and submit ticket holds for promotions, media, and artist management to the ticketing department. May be responsible for distribution of daily ticket counts.

Requirements

  • BA/BS Degree (4-year) in Marketing, Business Communications, or PR
  • 8-10 years of related work experience
  • Experience working with and creating budgets
  • Experience working as a promoter a plus
  • Excellent computer skills with proficiency in Microsoft Word, Outlook, and Excel, and Photoshop
  • Knowledge of brand identity, advertising, digital marketing, and social media strategy and best practices
  • Strong interpersonal skills with the ability to create and foster relationships
  • Knowledge of media buying, negotiating, and documenting agreements
  • Knowledge of the music industry and artist demographics
  • Strong organizational skills with exceptional attention to detail
  • Excellent written, verbal, and listening communication skills

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