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Creative Director

2 months ago

Palm Beach, Florida, United States Lincoln Digital Group™ Full time
About the Opportunity

Lincoln Digital Group is seeking a highly skilled and experienced Associate Creative Director to spearhead the creative vision for our agency and our clients. As a key member of our team, you will be responsible for developing compelling and sophisticated marketing campaigns that resonate with affluent consumers in the luxury market.

Key Responsibilities
  • Lead the Creative Process: Oversee the creative process from concept to execution, ensuring all deliverables meet our high standards of quality and performance effectiveness.
  • Drive Creative Excellence: Drive and inspire a team of designers, copywriters, videographers, and digital specialists to produce high-quality, innovative marketing content.
  • Develop Comprehensive Brand Strategies: Develop comprehensive brand/creative strategies for digital campaigns, including CTV, social media, owned media, email marketing, and other forms of paid advertising.
  • Foster Client Relationships: Foster strong relationships with clients, understanding their unique needs and translating them into compelling creative solutions that evolve their brand.
  • Present Creative Concepts: Present creative concepts and strategies to clients, articulating the vision and rationale behind proposed solutions.
  • Collaborate with Performance Marketing Team: Collaborate with the performance marketing team to ensure creative concepts align with data-driven insights and campaign objectives.
  • Stay Current with Market Trends: Stay current with luxury market trends, consumer behavior, and marketing innovations motivating the affluent consumer to act.
Most Desired Experience and Competencies
  • 10+ Years of Experience: 10+ years of experience in creative direction, with proven results in digital marketing for premium brands or products.
  • Proven Track Record: Proven track record of developing successful digital marketing campaigns that drive performance metrics, such as brand affinity, purchase likelihood, and sales lift.
  • Deep Understanding of Luxury Market: Deep understanding of the luxury market and affluent consumer behavior.
  • Exceptional Leadership Skills: Exceptional leadership and team management skills, with the ability to inspire and mentor creative professionals of various experience.
  • Strong Proficiency in Creative Software: Strong proficiency in creative software such as Adobe Creative Suite, and familiarity with other leading digital marketing tools and platforms.
  • Excellent Communication Skills: Excellent communication and presentation skills, with the ability to articulate creative concepts to both internal teams and clients.
  • Bachelor's Degree: Bachelor's degree in Marketing, Design, or a related field; advanced degree or relevant certifications are a plus.
Measures of Success
  • Improvement in Key Performance Indicators: Improvement in key performance indicators (KPIs) for client campaigns, including revenue lift, return on ad spend, brand affinity, and purchase likelihood.
  • Positive Client Feedback: Positive client feedback (measured in clear compliments) and increased client retention rates.
  • Recognition and Awards: Recognition and awards for creative excellence in the premium marketing space.
  • Material Growth in Luxury Clients: Material growth in the agency's portfolio of luxury clients.
  • Successful Talent Development: Successful development and retention of top creative talent within the agency.