Marketing Coordinator

1 week ago


Cedar Falls, Iowa, United States Universal Industries Full time

Universal Industries, Inc., a pioneer in the bulk material handling sector since 1906, has consistently led the industry with innovative solutions. With a diverse range of products including bucket elevators and belt conveyors, our iconic blue equipment is utilized across various sectors, from agriculture to manufacturing. Our headquarters is located in Cedar Falls, IA, and we serve multiple markets, including seed and grain, pet food, and ammunition, establishing ourselves as a leader in the seed industry through our renowned "gentle handling" elevators.

Position Overview:
We are currently seeking a dedicated Marketing Specialist to enhance our customer acquisition efforts and drive revenue growth. This role is essential in maintaining our competitive edge and fostering innovation within the company.

Key Responsibilities:
- Develop and execute marketing and advertising strategies to boost sales and company expansion.
- Analyze market research and consumer behavior to inform marketing decisions.
- Conduct competitive analysis to identify effective marketing tactics employed by competitors.
- Assist in inbound and outbound marketing initiatives, including event planning and promotional campaigns.

Qualifications:
- A Bachelor’s degree or a minimum of 5 years of relevant experience is preferred.
- Proficiency in digital marketing tools and techniques.
- Strong computer skills and familiarity with SEO best practices and Google Analytics.
- Excellent verbal and written communication abilities.
- Strong analytical and creative problem-solving skills.
- Experience with Adobe Creative Cloud applications (InDesign, Photoshop, Illustrator) and search engine advertising (Google Ads).

Marketing Duties:
- Create marketing materials, including promotional literature and advertising copy.
- Gather data and forecast market trends.
- Conduct thorough market research to identify opportunities.
- Develop advertising content and promote company offerings.
- Monitor competitors' marketing activities.
- Analyze consumer behavior and compile relevant data.
- Organize and manage promotional events and trade shows.
- Oversee website management (WordPress knowledge is a plus).
- Manage social media platforms effectively.

Job Type: Full-time

Benefits:
- 401(k) and matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Paid time off
- Referral program

Schedule:
- 10-hour shifts
- 8-hour shifts
- Day shifts
- Monday to Friday
- Overtime opportunities available.

Experience Requirements:
- 1 year of experience with Adobe (Preferred)
- 1 year of experience in product advertisement (Preferred)
- 5 years of experience in Marketing (Required)

Relocation:
- Candidates must be willing to relocate as required.


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