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Marketing Campaign Specialist

2 months ago

Cedar Rapids, Iowa, United States Lamar Advertising Full time

Are you passionate about marketing strategies and have exceptional organizational abilities? This role is an essential part of our sales division, collaborating with Lamar account executives and clients to create innovative outdoor advertising initiatives that yield impactful results. We are currently seeking a new member for our sales team to assist in executing effective outdoor advertising campaigns for various brands.

Role Overview: The Marketing Campaign Specialist is responsible for managing all sales administrative tasks that occur before and after the contract phase of the sales process. Key responsibilities include:

  • Identifying potential customer leads for the sales team.
  • Preparing compelling sales presentations and proposals.
  • Coordinating the implementation of advertising campaigns sold by the sales team.
  • Assisting Account Executives, the Sales Manager, and/or General Manager with additional tasks as needed.

Work-Life Balance: We value work-life balance and promote clear boundaries regarding time off. We encourage community involvement by offering paid time off for volunteering and organizing team volunteer events. Team-building activities are common to foster positive relationships among team members.

What We Offer:

  • Standard work hours: Monday - Friday, 8:00 am - 5:00 pm
  • Hourly compensation ranging from $18 to $22, based on experience and qualifications
  • 120 hours of paid time off (PTO), increasing with tenure
  • 12 paid holidays throughout the year
  • A comprehensive training program lasting 6 weeks
  • Opportunities for career advancement
  • Continuous professional development and internal leadership programs
  • Multiple health insurance options
  • Dental and vision coverage
  • 401K plan with company contributions
  • Paid parental leave
  • Wellness program incentives

Ideal Candidate Profile:

  • Excellent command of the English language.
  • Proficient in Microsoft Office and Gmail.
  • Strong interpersonal skills to manage sensitive situations.
  • Demonstrated poise, tact, and diplomacy.
  • Ability to enter and compile data accurately and promptly.
  • High energy and enthusiasm with a knack for meeting deadlines.
  • Exceptional organizational skills and attention to detail.
  • Creative thinking combined with commercial awareness.
  • Familiarity with public relations practices.
  • Strong written and verbal communication skills.
  • Systematic approach to detail-oriented tasks.
  • Comfortable in a fast-paced, deadline-driven environment.
  • Ability to work independently and take initiative.
  • Problem-solving capabilities.

Education and Experience Requirements:

  • High school diploma or equivalent is required.
  • Bachelor's degree is preferred.
  • At least 2 years of relevant experience in sales, marketing, or administrative roles.
  • Experience in data management and Gmail is preferred.
  • Or an equivalent combination of education and experience.

Assessment Process: Upon application submission, candidates will be required to complete a personality assessment that evaluates soft skills relevant to this role. Please respond honestly, as this is not a test. Failure to complete this assessment may result in disqualification from consideration.

About Lamar Advertising: Founded in 1902, Lamar Advertising Company is a leading outdoor advertising firm, operating over 351,000 displays across the United States and Canada. We are dedicated to helping local businesses and national brands connect with broad audiences every day.

Our advertising solutions include:

  • Billboards
  • Interstate logos
  • Hand-painted murals
  • Transportation and airport advertising
  • The largest network of digital billboards in the U.S.

We uphold the Golden Rule, conducting our business with honesty and integrity. Each office maintains a unique culture that fosters a family-like atmosphere, ensuring employees feel connected both locally and nationally.

We are committed to sustainable practices and are actively working to reduce our environmental impact.

Lamar is an Equal Opportunity Employer: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic.