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B2B Marketing Coordinator

2 months ago

Orlando, Florida, United States ProVal Tech Full time

About ProVal Technologies: ProVal Technologies is a consulting firm dedicated to Managed IT Service providers, assisting them in navigating and managing their array of technology solutions to support their end customers. Our team empowers MSPs to utilize best practices and efficiencies across their tools and technologies, enhancing their operational effectiveness and profitability.

Position Overview: We are seeking an experienced Marketing Coordinator who is enthusiastic about spearheading our marketing and event initiatives. This individual will be instrumental in designing and implementing marketing, community, and event strategies that resonate with our target demographic. As a prominent representative of ProVal, you will be crucial in articulating our vision to the sector we serve, showcasing our unmatched expertise in services tailored for Managed IT Service Providers. This role presents an exceptional opportunity for someone looking to apply their B2B marketing acumen to create a substantial impact.

Compensation: Salary range: $60,000-$80,000 annually

Job Type: Full-Time, Hybrid

Responsibilities:

  • Develop and implement marketing strategies to boost our brand's visibility and drive inbound sales inquiries.
  • Oversee marketing campaigns from conception to execution.
  • Plan and manage all trade show participation for the company; identify new event opportunities.
  • Investigate various customer acquisition tactics, including content creation, PPC, events, webinars, social media engagement, lead generation, and copywriting.
  • Facilitate the production of marketing materials, encompassing both digital assets and print media (promotional items, giveaways, etc.).
  • Monitor, analyze, and report on the effectiveness of our marketing efforts, adjusting strategies based on data insights.
  • Manage the annual marketing budget and provide insights on event and spending ROI.

Qualifications:

  • 4+ years of experience in Marketing.
  • Proven experience in B2B Marketing.
  • Familiarity with the technology sector is preferred.
  • Willingness to travel occasionally within the US for trade shows and conferences.
  • Strong understanding of web analytics tools, websites, SEO, and CRM systems.

Why Join ProVal? At ProVal, we pride ourselves on having a unique team with extensive experience across various RMM Platforms, including ConnectWise Automate and Kaseya VSA, along with substantial PSA, Backup, and NOC administration expertise. As a new team member, you will have the opportunity to collaborate with your colleagues to innovate and grow within the company.

We offer a comprehensive benefits package that includes self-managed PTO (with no cap on the hours of PTO you can take annually), medical, dental, and more. We believe in maintaining a healthy work/life balance, with standard hours from Monday to Friday, eight to five, and no on-call obligations.

At ProVal, we value fun, learning, and mutual growth. We take pride in fostering a positive and enjoyable company culture.

Our Core Values: Passion, Innovation, Growth, Execution, and Integrity.