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Lead CRM Strategist

2 months ago

Orlando, Florida, United States NBCUniversal Full time
Position Overview

Welcome to NBCUniversal

NBCUniversal stands as a premier global media and entertainment entity, renowned for producing exceptional content across a multitude of platforms such as film, television, streaming, and theme parks. Our extensive array of brands encompasses NBC, MSNBC, CNBC, USA Network, among others. As a subsidiary of Comcast Corporation, we uphold a strong commitment to diversity, inclusion, and innovation.

Become a vital member of our innovative team at NBC Sports Next, where the realms of sports and technology converge to deliver captivating experiences for athletes, coaches, and fans globally. Within our marketing division, you will be instrumental in overseeing and executing email and mobile marketing initiatives aimed at engaging our audience effectively.

Key Responsibilities:
  • Oversee customer contact and deployment schedules
  • Administer email and text marketing systems
  • Collaborate with cross-functional teams to implement complex campaigns
  • Configure and launch campaigns utilizing Salesforce Marketing Cloud
  • Evaluate campaign performance metrics and offer strategic insights
  • Ensure compliance with corporate policies and legal standards
  • Remain informed on industry developments and technological advancements
Required Qualifications:
  • Bachelor's degree is mandatory
  • A minimum of 2 years of experience with Salesforce Marketing Cloud
  • In-depth knowledge of CRM systems and consumer engagement strategies
  • Proficient in Excel and PowerPoint applications
  • Exceptional communication abilities
  • Detail-oriented with a strong process-driven approach
  • Collaborative team player with a constructive attitude
  • Familiarity with SQL and database languages is advantageous

Work Arrangement: This role offers a hybrid work model, requiring a minimum of three days per week in the office.

About NBCUniversal: NBCUniversal is dedicated to providing equal opportunities to all applicants and employees, free from discrimination based on various factors. We prioritize diversity, innovation, and inclusion in all our endeavors.