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Sales & Marketing Director

2 months ago

Orlando, Florida, United States Pacifica Continental Full time
Job Description

Pacifica Continental is seeking a seasoned Sales & Marketing Director to lead our perishable goods marketing efforts. As a key member of our team, you will be responsible for developing and executing marketing strategies to promote our products and drive sales.

Main Responsibilities:

  • Market Research: Conduct thorough research to understand market trends, customer needs, and competitor activities in the perishable goods industry.
  • Marketing Strategy Development: Develop and implement marketing strategies to promote our products and increase brand awareness.
  • Brand Management: Develop and maintain a strong brand identity for Pacifica Continental, differentiating our products from competitors.
  • Advertising and Promotions: Create and implement advertising campaigns across various channels, including print, online, and social media.
  • Event Management: Coordinate promotional events and sponsorships to increase brand visibility and engage with customers.
  • Digital Marketing: Manage our online presence, including our website and social media platforms, and utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
  • Collaboration: Collaborate with our sales team to develop marketing materials that support their efforts and provide them with the necessary tools and information to effectively communicate product benefits to customers.
  • Customer Relationship Management: Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
  • Regulatory Compliance: Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.

Requirements:

  • Industry Experience: Proven experience within the perishable goods industry.
  • Sales & Marketing Achievements: Demonstrated history of sales & marketing achievements with large distributors.
  • Communication Skills: Outstanding communication, persuasive, and negotiation skills.

Location: Remote position with frequent business trips in the area.