Media Strategy Lead

2 weeks ago

Dallas, Texas, United States DFWIMA Full time

Are you a proactive individual with a passion for creating innovative media strategies? If you thrive on critical thinking, brainstorming, and collaboration, and possess an entrepreneurial mindset, then you may find your ideal role here.

As a Media Strategy Lead at DFWIMA, you will be part of a dynamic team of media professionals eager to enhance their skills. Your expertise in media planning will encompass both Traditional (television, radio, OOH, print, etc.) and Digital (programmatic, social, search, etc.) channels, allowing you to provide insightful rationales for their inclusion or exclusion in strategic plans.

Your role will involve:

  • Developing comprehensive media strategies that align with client objectives and effectively presenting them to stakeholders.
  • Identifying genuine client needs and guiding them toward successful outcomes.
  • Confidently articulating your insights and providing strategic recommendations to clients and partners.
  • Utilizing advanced data manipulation skills in Excel or Google Sheets to support your strategic initiatives.
  • Understanding the necessary steps to acquire usable creative assets and collaborating with the ad operations team to ensure timely campaign launches.
  • Overseeing the implementation of tracking mechanisms to accurately measure performance metrics such as sales, revenue, and leads.
  • Working closely with agency-clients to address creative requirements and enhancing campaigns based on historical performance insights.
  • Leading and mentoring both internal team members and client teams to foster growth and collaboration.
  • Providing detailed monitoring and reporting of media activities, ensuring KPIs (ROAS, CPA, etc.) are met and maintaining client confidence in performance.
  • Managing your ad operations team to ensure campaigns are executed at optimal levels.
  • Delivering campaign recaps and case studies to clients and agency partners to reinforce the value proposition.
  • Supervising direct reports and overseeing their performance.

Qualifications:

  • 4-6 years of experience in media (Ad Tech, Client, and Agency experience accepted).
  • Strong client-facing abilities, including problem-solving and relationship-building skills.
  • Familiarity with the programmatic ecosystem (DSP/SSPs, CDP, DMP, ad-networks, etc.).
  • Comprehensive understanding of both digital and traditional media.
  • Exceptional presentation skills.
  • Proficiency in Excel.
  • Experience with Self-Service Display/Video Buying, Facebook Business Manager, and/or Google Ads is preferred.
  • Fluency in project management and team leadership techniques.
  • Able to collaborate effectively with internal teams and external clients.
  • 1-2+ years of management experience.

  • Media Strategy Senior Manager

    2 weeks ago

    Dallas, Texas, United States Buff City Soap Full time

    Job OverviewAbout Buff City Soap:At Buff City Soap, we are transforming the landscape of personal and home care by merging experiential retail with premium handmade products. With a robust footprint across over 260 locations nationwide, we are on the lookout for talented marketing professionals to propel our growth across both physical and digital...

  • Social Media Strategy Director

    7 days ago

    Dallas, Texas, United States PMG, Inc. Full time

    About PMG, Inc.PMG, Inc. is a pioneering digital firm dedicated to bridging the gap between brands and their audiences. Our culture, recognized for its excellence, is built on data-driven insights and a commitment to fostering meaningful careers. We collaborate with some of the most prestigious brands globally, ensuring that people remain at the forefront of...

  • Senior Media Strategy Manager

    2 weeks ago

    Dallas, Texas, United States Buff City Soap Co Full time

    About Buff City Soap: At Buff City Soap, we are revolutionizing the personal and home care industry by combining the best of experiential retail with superior handmade products. With over 260 locations across more than 30 states, we are in search of pivotal marketing leaders to propel our growth both in-store and online. About The Role: The Senior Media...

  • Integrated Media Sales Executive

    1 week ago

    Dallas, Texas, United States Marc Media Full time

    Job OverviewPosition: Integrated Media Sales Executive - MARC Radio Dallas KGGR-AM/FMPosition Summary:MARC Radio Dallas is seeking a dedicated and driven Integrated Media Sales Executive to enhance our Black Gospel & Teaching Station in North Texas, KGGR AM/FM.Key Responsibilities:Actively pursue and identify new radio broadcasting and digital advertising...

  • Manager, Social Media and Influencer Strategy

    2 months ago

    Dallas, Texas, United States American Airlines Full time

    Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the...

  • Senior Associate in Client Media Strategy

    1 week ago

    Dallas, Texas, United States PMG Full time

    Job OverviewPMG is a leading digital firm dedicated to connecting brands with their audiences. Our award-winning culture is rooted in data and focused on people, enabling us to foster meaningful careers while partnering with some of the most renowned brands globally.As a Senior Associate in Digital Media Client Strategy, you will be instrumental in...

  • Senior Client Strategy Lead

    1 week ago

    Dallas, Texas, United States PMG Full time

    Position OverviewPMG is a leading digital agency dedicated to connecting brands with their audiences through innovative strategies. Our culture, recognized for its excellence, emphasizes the importance of data-driven decision-making and creativity in driving business success.As the Senior Client Strategy Lead, you will be instrumental in defining the...

  • Head of Social Media Strategy and Influencer Relations

    2 weeks ago

    Dallas, Texas, United States MakarttPro Full time

    Job Title: Social Media & Influencer Marketing ManagerLocation: In-OfficeSchedule: Monday - Friday, 9:30 AM - 6:30 PMCompany: MakarttProDepartment: MarketingReports To: COOMakarttPro is on the lookout for a skilled and innovative Social Media & Influencer Marketing Manager to spearhead our social media and influencer marketing initiatives. This pivotal role...

  • Account Executive

    5 days ago

    Dallas, Texas, United States Advocate Media-Dallas Inc Full time

    Job OverviewWe are seeking an experienced sales professional to join our team as an Account Executive - Media Sales. As a key member of our sales team, you will be responsible for generating new business and revenue through the sale of print and digital advertising.Key ResponsibilitiesDevelop and execute sales strategies to meet and exceed sales targetsBuild...

  • Senior Associate, Client Strategy in Digital Media

    7 days ago

    Dallas, Texas, United States PMG Full time

    Job OverviewPMG is a forward-thinking digital agency dedicated to bridging the gap between brands and their audiences. Our award-winning culture is rooted in data and focused on fostering impactful careers. We collaborate with some of the most renowned brands globally, placing people at the heart of our operations to drive value, innovation, and...

  • Senior Vice President, Media and Digital Strategy

    3 days ago

    Dallas, Texas, United States Mars United Commerce Full time

    About the RoleMars United Commerce is seeking a highly experienced Senior Vice President, Media to lead our Media department and drive the evolution of our media offerings. As a critical partner in driving the success of our digital commerce goals, you will be responsible for overseeing all operations within the Media department, establishing and maintaining...

  • Marketing Media Team Lead

    3 days ago

    Dallas, Texas, United States American Airlines Full time

    About American Airlines:American Airlines is a world-class airline that offers a unique blend of adventure, excitement, and personal growth. As a member of our team, you'll have the opportunity to explore new destinations, develop your skills, and become the best version of yourself.Job Description:We're seeking a highly motivated and experienced Media &...

  • Head of Programmatic Media Strategy

    1 week ago

    Dallas, Texas, United States PMG Full time

    Become a Part of PMG as a Programmatic Media ManagerPMG stands at the forefront of digital marketing, committed to bridging the gap between brands and their audiences through cutting-edge advertising solutions. We are in search of a skilled Programmatic Media Manager to enhance our vibrant team.Key Responsibilities:Lead a team of programmatic experts,...

  • Assistant Operations Manager

    5 days ago

    Dallas, Texas, United States Full Package Media Full time

    About the RoleWe are seeking a highly motivated and experienced Operations Manager to join our team at Full Package Media. As a key member of our leadership team, you will be responsible for leading our media production team and ensuring the delivery of high-quality media to our clients.Key ResponsibilitiesLead and inspire a team of photographers and...

  • Sales Representative

    6 days ago

    Dallas, Texas, United States Advocate Media-Dallas Inc Full time

    Job OverviewWe are seeking an experienced sales professional to join our team as an Account Executive - Media Sales. As a key member of our sales team, you will be responsible for generating new business and revenue through the sale of print and digital advertising.Key ResponsibilitiesDevelop and execute sales strategies to meet and exceed sales targetsBuild...

  • Client Strategy Operations Senior Lead

    2 months ago

    Dallas, Texas, United States PMG Full time

    PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.As a Client Operations...

  • Social Media Director

    6 days ago

    Dallas, Texas, United States AlienVault Full time

    Job OverviewThis role will oversee the management of AlienVault's organic social media presence, strategize and execute influencer and creator relationships, and drive engagement across multiple platforms.You will lead a team responsible for crafting innovative content, nurturing online communities, and establishing impactful collaborations with other...

  • Media Planning Specialist

    3 days ago

    Dallas, Texas, United States DFWIMA Full time

    About the RoleWe are seeking a highly skilled Media Supervisor to join our team at DFWIMA. As a Media Supervisor, you will be responsible for developing and executing media plans that drive business results for our clients.Key ResponsibilitiesMedia Planning: Develop media plans that align with client goals and objectives, and present them to clients for...

  • Senior Client Strategy Director

    7 days ago

    Dallas, Texas, United States PMG Full time

    Position OverviewPMG is a pioneering digital firm dedicated to bridging the gap between brands and their audiences. Our people-centric approach, underpinned by data, cultivates a thriving workplace culture that nurtures impactful careers. Collaborating with renowned global brands, we prioritize human connection to drive value, innovation, and transformative...

  • Social Media Advertising Manager

    1 week ago

    Dallas, Texas, United States PMG, Inc. Full time

    About PMG, Inc.PMG, Inc. is a forward-thinking digital organization dedicated to bridging the gap between brands and their audiences. Our award-winning culture emphasizes the importance of people and data, fostering meaningful career paths. We collaborate with some of the most renowned brands globally, ensuring that individuals remain at the forefront of our...