Senior Media Strategy Manager

2 weeks ago

Dallas, Texas, United States Buff City Soap Co Full time
About Buff City Soap:
At Buff City Soap, we are revolutionizing the personal and home care industry by combining the best of experiential retail with superior handmade products. With over 260 locations across more than 30 states, we are in search of pivotal marketing leaders to propel our growth both in-store and online.

About The Role:
The Senior Media Strategy Manager plays a crucial leadership role within our marketing team and the broader organization. This position is both strategic and hands-on, focusing on the effectiveness of national and local marketing initiatives in driving sales and attracting new customers.

This role will take full ownership of the National Paid Media strategy, encompassing planning, execution, measurement, and optimization in collaboration with our media buying agency. Through rapid A/B testing and the development of best practices, this position will also work closely with Franchisees nationwide to implement innovative media tactics that maximize sales and customer acquisition.

The ideal candidate will possess extensive media expertise and provide a fresh, data-driven perspective on media strategies to enhance awareness, consideration, conversion, and customer loyalty. Experience in Franchise and Retail is advantageous but not mandatory. This role reports directly to the Chief Marketing Officer.

Key Responsibilities:
  • Oversee the comprehensive National Paid Media strategy, including planning, execution, measurement, and optimization, in partnership with internal creative teams and external media agencies.
  • Evaluate existing national media budgets, audience targeting, creative strategies, and plans, recommending and implementing optimizations to enhance store visits.
  • Generate innovative, data-driven recommendations for new marketing strategies that address all stages of the marketing funnel, from awareness to loyalty.
  • Develop a toolkit of best practices for local media to drive customer visits and new customer acquisition for Franchisees, collaborating with local marketing leaders and media agencies.
  • Act as a vital partner to the internal creative team to produce new media assets tailored to best practices for each platform.
  • Collaborate with the internal social and influencer teams to create effective methods for acquiring high-quality user-generated content for use in national paid media and local campaigns.
Candidate Profile:
  • 5-7+ years of proven success in developing and executing integrated media plans.
  • Expertise in both traditional (TV, Radio, OOH) and digital channels (Paid Search, Paid Social, Streaming, OTT, Programmatic, Affiliate).
  • Proficient in both national and local integrated marketing strategies, with a focus on driving traffic to stores in diverse markets.
  • Experienced with various MarTech platforms and analytical tools.
  • A self-starter who is both creative and inquisitive, with resilience being essential for alignment with our company culture.
  • Ability to effectively communicate vision and secure alignment among diverse stakeholders.
  • Exceptional collaboration skills, requiring significant interaction with internal teams and external partners.
  • Preferred experience in Retail and/or Franchise settings, with a demonstrated history of driving results for physical locations.

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