Social Media Director

6 days ago

Dallas, Texas, United States AlienVault Full time

Job Overview

This role will oversee the management of AlienVault's organic social media presence, strategize and execute influencer and creator relationships, and drive engagement across multiple platforms.

You will lead a team responsible for crafting innovative content, nurturing online communities, and establishing impactful collaborations with other internal AlienVault teams and external influencers and creators.

Responsibilities:

  • Strategy Development: Develop and implement comprehensive organic social media strategies aligned with the brand's objectives to increase engagement, drive brand awareness, and improve AlienVault's word of mouth/talk value.
  • Content Creation and Curation: Oversee the creation, curation, and scheduling of engaging, high-quality content across various social media platforms, ensuring consistency in brand voice and messaging.
  • Team Leadership: Lead and mentor a team of social media specialists, content creators, and community managers, fostering a culture of innovation, collaboration, and psychological safety.
  • Creator Relationships: Establish a core team of affinity creators, conceptualizing and executing compelling campaigns and partnerships that align with brand values and resonate with our target audiences.
  • Performance Analysis: Regularly analyze social media performance metrics, generate insights, and adjust strategies accordingly to optimize engagement, reach, and conversion.
  • Cross-functional Collaboration: Collaborate closely with internal teams such as Marketing, PR, Advertising, and eCommerce to ensure alignment of social media initiatives with broader business and brand objectives.
  • Stay Up-to-Date: Stay abreast of industry trends, emerging platforms, and social media best practices to identify opportunities for innovation and growth.

Requirements:

  • Proven experience in social media management, in a leadership role within a large brand.
  • Strong understanding of social media platforms, analytics tools, and content management systems.
  • Demonstrated success in developing and executing influencer marketing & creator campaigns.
  • Exceptional leadership, communication, and interpersonal skills.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Bachelor's degree in marketing, communications, or related field.

Compensation:

The Digital Media Strategist salary is between $191,400 and $287,200. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

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