Brand Marketing Specialist

5 days ago


Naperville, Illinois, United States Chervon North America Full time
Job Description

Chervon North America is a leading manufacturer of power tools and outdoor power equipment, committed to building a better world through innovation and sustainability.

Key Responsibilities:
  • Brand Strategy
    • Develop a long-term vision for the brand, understanding consumer behavior and market trends.
    • Collaborate with cross-functional teams to drive strategic positioning and demand creation.
  • Product Launch
    • Support marketing activities to bring new products to market, including asset development, positioning, and packaging.
    • Lead in-store merchandising reviews and project management to ensure a successful product launch.
  • Product Line Reviews
    • Work closely with Product, Channel, and Sales teams to develop presentations for retailers.
    • Integrate brand strategy, market trends, and sell-through strategy to drive business results.
  • Brand Advertising
    • Assist in developing demand creation plans to grow market share and expand reach.
    • Collaborate with agency partners, internal creative teams, digital marketing, and retail marketing departments.
  • Brand Protection
    • Work with the Legal team to trademark product names and logo marks.
  • Team Collaboration
    • Be the brand advocate within the organization and with external partners.
    • Collaborate with global teams to ensure seamless brand strategy execution.
Requirements:
  • Bachelor's degree in Marketing or related field.
  • 2-3 years of relevant work experience.
  • Exceptional knowledge of marketing strategies, concepts, and practices.
  • Strong project management skills.
  • Professional with business acumen and collaborative work style.
  • Exceptional written, verbal, and presentation skills.
  • Self-starter motivated by project goals and a fast-paced environment.
  • Superb follow-through and problem-solving skills.
  • Able to analyze performance and sales data to support decision-making.
  • Strong computer skills, especially Microsoft Office, Word, Excel, PowerPoint.
  • Experience in the home goods industry, working with key retailers a plus.
Competencies:
  • Communication proficiency
  • Results driven
  • Project leadership
  • Teamwork
  • Strategic thinking
  • Decision making
  • Business acumen
  • Budget management
  • Presentation skills


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