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Healthcare Product Marketing Manager

2 months ago

Naperville, Illinois, United States Endotronix, Inc Full time
Job Overview

ABOUT ENDOTRONIX, INC

Endotronix, Inc is a pioneering medical device organization dedicated to revolutionizing heart failure management, a chronic condition characterized by the heart's inability to pump sufficient blood to meet the body's needs. Our flagship product, the Cordella Heart Failure System (CHFS), offers innovative management tools designed to enhance patient care and identify deteriorating heart failure conditions. These user-friendly solutions aim to improve patient outcomes and minimize hospital visits, ultimately lowering healthcare expenses. With our recent FDA approval, we are poised for expansion.

ROLE RESPONSIBILITIES

As a Healthcare Product Marketing Manager at Endotronix, you will be instrumental in spearheading the marketing initiatives for the launch of the Cordella Pulmonary Artery Sensor System. Reporting directly to the Associate Director of Marketing, this role encompasses a balanced mix of strategic and tactical marketing efforts. You will work closely with Field Sales Managers, Clinical Specialists, Sales Operations, and R&D teams to drive both commercial marketing and product development activities. Your key responsibilities will include:

  • Leading the introduction of new products and software enhancements from pilot phases through regulatory clearance to market launch. Collaborate with cross-functional teams, including external field personnel and internal operations, R&D, and regulatory units.
  • Developing and executing comprehensive marketing strategies that encompass product direction, advertising, packaging, pricing, budgeting, profit forecasting, and future product development.
  • Managing the creation and distribution of training materials for existing and new products, ensuring effective communication of clinical data, competitive positioning, and industry developments to support informed sales and marketing efforts.
  • Building and maintaining a thorough understanding of products and markets, including clinical workflows and financial assessments. Represent the product category in educational and training programs, as well as system performance documentation.
  • Collaborating with Clinical, R&D, and Operations teams to understand market trends and relay insights that inform strategic decisions.
  • Designing and implementing marketing and sales tools, such as sales aids, product brochures, and training manuals, to facilitate successful product launches and ongoing activities.
  • Conducting Voice of Customer initiatives, including survey creation, interviews, and summarizing findings to guide the product roadmap and ensure alignment with customer requirements.
  • Creating product training materials and supporting the commercial field team to enhance product adoption and growth.
  • Developing marketing demonstrations, technical training kits, tradeshow materials, and other marketing collateral to boost product visibility and engagement.
  • Maintaining an up-to-date knowledge of product features and benefits, competitive landscape, and current customer and sales force challenges to inform marketing and sales strategies.
  • Performing additional duties as assigned, contributing to the overall success and growth of Endotronix.

QUALIFICATIONS

  • 3+ years of relevant business experience; 2-3 years in healthcare, preferably within the cardiovascular medical device sector.
  • Strong analytical skills in interpreting complex data to guide market and product strategies.
  • Experience in market research methodologies, including conjoint analysis, focus groups, field trials, and surveys.
  • Proficient in market and account segmentation, with the ability to develop targeted campaigns based on outcomes.
  • Experience in ROI analysis for investments in new products and marketing strategies.
  • Demonstrated success in achieving results and a proactive approach.
  • Excellent interpersonal skills, including communication, collaboration, and negotiation.
  • Effective verbal and written communication with medical professionals, scientists, peers, and senior management.
  • Ability to independently prioritize and manage multiple competing tasks.
  • Detail-oriented with strong project and time management skills.
  • A collaborative team player.

EDUCATIONAL BACKGROUND

  • BA/BS required; Master's/MBA preferred.

PERSONAL ATTRIBUTES

  • Data-driven and hypothesis-focused in decision-making to enhance experiences for patients and customers.
  • Proactive and adaptable, favoring action and rapid iteration over perfection.
  • A quick learner capable of working independently, multitasking, and managing projects effectively.
  • A skilled communicator and collaborator who can synthesize insights from various stakeholders to deliver actionable results.
  • A team-oriented individual who inspires collaboration, recognizing that collective effort yields greater outcomes.
  • Passionate about digital healthcare and leveraging data to deliver scalable innovative solutions.

CULTURE AT ENDOTRONIX

  • We foster a culture of open and honest communication, encouraging direct conversations and confronting challenges head-on.
  • We possess a competitive spirit and a strong drive for results, with a focus on initiative and motivation.
  • We value feedback and coaching, promoting continuous learning and improvement.
  • We thrive in a complex environment, adeptly navigating challenges while influencing positive outcomes.
  • We are entrepreneurial and flexible, yet maintain a strong focus on results.
  • We uphold high standards of intellectual curiosity, integrity, and capability.
  • We embrace humility and low ego, regardless of past achievements.

WORKING AT ENDOTRONIX

  • Our shared values create a foundation of trust and collaboration, allowing us to excel in delivering top-tier medical technology and customer service.
  • We offer a competitive compensation package, comprehensive benefits including unlimited PTO, and an environment conducive to professional growth and success.
  • Endotronix is an equal opportunity employer, committed to providing equal employment opportunities to all individuals without regard to race, creed, color, religion, national origin, gender, marital status, citizenship status, age, veteran status, or disability. We are dedicated to building a diverse organization that celebrates all perspectives and cultures.