Account Based Marketing Professional

3 days ago


Boston, Massachusetts, United States Compound Growth Marketing Full time
About the Role

The ideal candidate for this role will be an experienced Senior Demand Generation Manager with a proven track record of developing and executing ABM campaigns that drive revenue growth.

Key Responsibilities
  • Lead ABM Strategy: Develop and manage a database of named accounts and contacts to ensure targeted campaigns align with client business objectives and sales goals.
  • Collaborate with Teams: Partner closely with SDR and sales teams to ensure strong marketing and sales alignment, and work collaboratively with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions.
  • Analyze and Optimize: Utilize data analytics to drive, test, learn, and optimize ABM campaigns, and deliver account research and analysis to inform strategic decisions.
Requirements
  • Experience: 2+ years of proven multi-channel B2B SaaS marketing experience, including successful ABM programs and client management experience.
  • Skills: Strong influencing and relationship-building skills, proactive self-starter with high initiative and critical thinking, highly organized and efficient with ability to develop and execute against an evolving plan.
  • Candidates should have:** A bachelor's degree in Marketing or a related field, and excellent verbal and written communication skills.


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