Senior Demand Generation Manager

3 days ago


Boston, Massachusetts, United States Compound Growth Marketing Full time
Compensation and Benefits

The estimated annual salary for this role is $95,000 - $110,000, depending on experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

Job Description

We are seeking an experienced Account Based Marketing Professional to join our team at Compound Growth Marketing. In this role, you will have the opportunity to develop and execute ABM campaigns for multiple B2B clients focused on driving growth.

Key Responsibilities
  • Develop Account Strategy: Create a database of named accounts and contacts to ensure targeted campaigns align with client business objectives and sales goals.
  • Execute ABM Campaigns: Partner closely with SDR and sales teams to ensure strong marketing and sales alignment, and work collaboratively with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions.
  • Apply Data-Driven Approach: Utilize experimentation mindset to drive, test, learn, and optimize ABM campaigns, and deliver account research and analysis to inform strategic decisions.
Requirements
  • Experience: 2+ years of proven multi-channel B2B SaaS marketing experience, including successful ABM programs and client management experience.
  • Skills: Strong influencing and relationship-building skills, proactive self-starter with high initiative and critical thinking, highly organized and efficient with ability to develop and execute against an evolving plan.
  • Candidates should have:** A bachelor's degree in Marketing or a related field, and excellent verbal and written communication skills.


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