Senior Account Marketing Lead

3 weeks ago


Boston, Massachusetts, United States Snyk Full time
About the Role

We are seeking an experienced Senior Account Marketing Lead to join our team in developing and executing data-driven account-based marketing (ABM) strategies for global sales segments.

Key Responsibilities
  • Create tailored ABM playbooks: Develop customized strategies for both individual accounts (1:Few) and groups of accounts (1:Many).
  • Collaborate with global teams: Work closely with sales and marketing teams to align ABM efforts.
  • Understand target accounts: Gain deep insights into the needs, priorities, and decision-makers of key accounts across different regions.
  • Develop effective marketing strategies: Identify the best marketing messages, channels, and calls to action to engage target accounts.
  • Measure ABM performance: Track key metrics to assess the impact of ABM initiatives on pipeline growth and revenue.

The ideal candidate will have a strong understanding of ABM principles, data analysis, and digital marketing.



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