Marketing Director

5 days ago


Aurora, Illinois, United States Simon Property Group Full time
Job Summary

Simon Property Group is seeking a highly skilled Marketing Director to join our team. As a key member of our marketing department, you will be responsible for driving revenue growth through strategic marketing initiatives and developing effective marketing plans to achieve business objectives.

Key Responsibilities
  • Develop and execute annual marketing budgets to support platform programming, corporate marketing objectives, and center financial goals.
  • Identify and create revenue opportunities through strategic positioning of mall assets, media assets, and mall programming.
  • Responsible for developing and implementing retailer intensification strategies to enhance programming and drive sales.
  • Flawlessly execute national and/or regional SBV programs and initiatives at the field level.
  • Coordinate shopping center visual merchandising, signage, and advertising programs to enhance the shopping experience.
  • Maintain effective media relations and prepare responses to media inquiries.
  • Focus on driving growth of social media channels and increasing data collection, SMS, and Email subscribers.
  • Oversee management and budget of Guest Services, including hiring and training of the Guest Services Manager and monitoring job performance of Guest Services staff.
  • Assist the Guest Services Manager in driving the center's gift card program.
  • Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a critical member of the mall management team.
Requirements
  • BA or BS degree with emphasis in sales, marketing, or business.
  • 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
  • Knowledge of retail management, marketing, and advertising and working knowledge of the media industry.
  • Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.
  • Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing.
  • Flexibility to work varied schedules including weekends and evenings.
  • Strong team building and coaching skills.
  • Ability to handle multiple projects simultaneously.
  • Some overnight travel required.
  • Ability to think strategically.

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