Senior Director/Director, Product Marketing Leader

21 hours ago


San Francisco, California, United States Salesforce Full time

About Salesforce:

We're a global leader in customer relationship management (CRM) and a pioneer in the cloud-based software industry. Our mission is to empower businesses of all sizes to succeed in today's digital economy.

Job Category: Marketing & Communications

Role Description:

The Senior Director/Director, Product Marketing Leader will play a critical role in shaping the marketing strategy and go-to-market approach for our cloud native applications. Reporting to the Chief Marketing Officer (CMO), this leader will be responsible for developing and executing a comprehensive marketing plan that drives awareness, adoption, and revenue growth for our products.

Key Responsibilities:

  • Develop and execute a product marketing strategy that aligns with the company's overall business objectives.
  • Lead a team of product marketers in the definition and execution of marketing campaigns, content creation, and enablement programs.
  • Collaborate with cross-functional teams, including product management, sales, and customer success, to develop a customer-centric approach to marketing.
  • Develop and maintain a deep understanding of our target audience, including developers and IT executives, and create marketing programs that resonate with them.
  • Measure and analyze the effectiveness of marketing campaigns and programs, using data and analytics to inform future marketing decisions.

Qualifications:

  • 10+ years of experience in product marketing, sales, or go-to-market background.
  • Proven track record of developing and executing successful marketing strategies that drive business results.
  • Experience marketing to developer and IT executive audiences and knowledge of cloud native, open source, Kubernetes, and developer tool ecosystems.
  • Strong leadership and management skills, with the ability to inspire and motivate a team of product marketers.
  • Excellent communication and presentation skills, with the ability to effectively communicate with executive leaders, cross-functional partners, and customers.

Compensation:

For this role, the base salary hiring range is $174,800 to $320,800, depending on location and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.



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