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Senior Director, Enterprise Product Marketing Strategist
2 months ago
About Marketo, an Adobe Company
We're a leading provider of software solutions for enterprise marketing teams, empowering businesses to create and deliver exceptional digital experiences. Our mission is to empower marketers to drive business growth through innovative solutions and exceptional customer experiences.
The Opportunity
We're seeking a seasoned Senior Director, Enterprise Product Marketing to lead the development and execution of our product marketing strategy for an emerging product category. This leader will be responsible for defining and driving the overall business and marketing strategy to deliver rapid growth, leveraging market data and customer insights to inform decision-making.
Key Responsibilities
- Develop a comprehensive business and go-to-market strategy, backed by market data and customer insights.
- Lead a team of product marketers with expertise in enterprise marketing and customer needs.
- Collaborate with product teams to build relevant offerings, including new APIs and apps.
- Define and maintain the value proposition, messaging, use cases, pricing, packaging, and overall marketing strategy.
- Partner closely with Sales and Marketing teams to drive business growth, providing frequent updates and enabling field collateral.
- Engage with customers and industry analysts to share vision and evangelize the product.
- Drive strategic updates and discussions with senior Adobe executives.
Requirements
- Proven experience as a product marketing leader in the enterprise software industry.
- Minimum of 12 years of experience building high-performing teams.
- Passion for solving enterprise customer problems and success partnering with sales, marketing, and product management teams.
- Strong analytic, problem-solving, and communication skills.
- Drive to optimize and improve, combined with a relentless focus on customer experience.
