Marketing Specialist
2 weeks ago
OVERVIEW:
The Marketing Specialist plays a crucial role in evaluating market trends and formulating marketing strategies for retail locations in collaboration with the store manager.
This position entails overseeing company-wide promotional initiatives, which may encompass advertising campaigns, direct mail, print materials, promotional events, customer engagement activities, and trade exhibitions.
KEY TASKS:
Formulate tailored marketing strategies for each retail outlet.
Collaborate closely with the VP of Marketing to support both local and national advertising and branding initiatives.
Assist in the coordination of strategic marketing partnerships, contribute to the creation of promotional materials, and monitor marketing campaigns.
Support the VP of Marketing in planning, developing, and executing comprehensive marketing strategies and initiatives.
Engage with regional teams to identify marketing and sales prospects and address potential challenges.
Foster strong relationships with various marketing partners, including advertising agencies, technology providers, and public relations firms.
Assist regional offices in organizing industry trade shows and special events.
Conduct assessments of potential marketing programs, perform market research, and analyze competitive industry information.
Stay informed on publications and industry-related insights that influence the company's marketing stance, image, and competitiveness.
Other responsibilities as assigned.
KEY RESULT AREAS:
Creation of impactful marketing strategies and management of those initiatives.
Proficiency in marketing and event planning methodologies, public relations principles, and customer engagement.
Ability to work autonomously and make informed decisions.
Capable of developing, coordinating, and evaluating intricate projects and activities.
Respond effectively and calmly to diverse demands and projects.
Ability to set and achieve deadlines.
Establish and maintain positive working relationships across all organizational levels and with the public.
Utilize office automation tools to generate various documents, reports, and records.
SKILLS & REQUIREMENTS:
Expertise in marketing strategy development, focusing on analysis and selection of suitable tactical elements to achieve objectives.
Highly organized approach to tasks.
Strong telephone etiquette and teamwork skills are essential.
Excellent communication and interpersonal abilities, capable of managing the pressures of multiple deadlines and diverse personalities.
Computer literacy, including Word, Excel, PowerPoint, and Publisher.
A bachelor's degree with two to four years of relevant experience in the field or a related area may be required.* MarineMax and its subsidiaries utilize E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.
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