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Paid Media Specialist

2 months ago

Stuart, Florida, United States Sip Tequila Full time
Job Description:

Sip Tequila is seeking a highly skilled Paid Media Manager to lead the planning, management, and optimization of all search engine marketing and pay-per-click (PPC) marketing activities. This individual should possess exceptional strategic and execution capabilities in the paid search media realm. The ideal candidate must have a comprehensive understanding of the latest paid media trends and be able to create, optimize, and manage campaigns across various platforms to maximize return on investment (ROI).

Key Responsibilities:
  • Develop and Execute Paid Media Strategies: Design and implement paid media strategies and campaigns across platforms such as Google Ads, Meta Ads, and expand into other relevant advertising channels.
  • Analyze Performance Data: Conduct thorough analysis of performance data to identify areas of improvement and enhance campaign effectiveness.
  • Conduct A/B Testing and Optimization: Conduct A/B testing and optimize campaigns to achieve desired goals and key performance indicators (KPIs).
  • Manage Budgets and Bid Strategies: Manage budgets and bid strategies to ensure optimal allocation of resources.
  • Monitor and Report on Campaign Performance: Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
  • Stay Up-to-Date with Industry Trends: Stay current with industry trends, emerging platforms, and best practices in paid media.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including marketing, creative, and analytics, to align campaign objectives and optimize performance.
  • Assist with Landing Page Strategy: Assist with landing page strategy to improve conversion rates.
  • Create Compelling Ad Creatives: Create compelling visuals and ad creatives for campaigns, ensuring alignment with brand guidelines and target audience.
  • Work within Tight Deadlines: Work within tight deadlines, managing multiple campaigns simultaneously.
Your Impact:
  • Increased Efficiency and Effectiveness: Increase the efficiency and effectiveness of paid media campaigns.
  • Maximized ROAS and Cost-Effectiveness: Maximize return on ad spend (ROAS) and cost-effectiveness of advertising spend.
  • Increased Brand Awareness: Increase brand awareness and visibility in the marketplace.
  • Improved Website and Social Media Traffic: Improve website and social media traffic, driving higher engagement and conversions.
  • Enhanced Customer Acquisition and Retention: Enhance customer acquisition and retention through targeted paid media strategies.
Requirements:
  • Minimum 2 Years of Paid Search Experience: Have at least 2 years of paid search experience.
  • Experience in Alc/Bev, Cannabis, and/or Regulated Industries: Experience in Alc/Bev, Cannabis, and/or regulated industries.
  • Expert Knowledge of Ads Manager Platforms and Google Analytics: Expert knowledge and experience working with relevant Ads Manager platforms & Google Analytics.
  • Knowledge of Meta/Facebook Ads Manager or Other Social Media Marketing Tools: Knowledge of Meta/Facebook Ads Manager or other Social Media Marketing Tools.
  • Strong Analytical and Critical Thinking Skills: Strong analytical and critical thinking skills and proven ability to leverage data to make intelligent, actionable business decisions.
  • Hard-Working, Creative, and Eager to Learn: Hard-working, creative and eager to learn and expand knowledge of online direct marketing.
  • Experience with TripleWhale is a Plus: Experience using TripleWhale is a plus.
  • Ability to Independently Develop Ideas and Strategies: Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and the growth of our marketing programs.