Lead Analyst, Tailored Research Solutions

2 weeks ago

Culver City, California, United States MarketCast Full time

*Insightful Research and Analysis*

At MarketCast, we harness the synergy of research, technology, and data analytics to empower marketers and researchers in enhancing their advertising effectiveness and tapping into brand fandom.

Our analytics and insights drive pivotal marketing strategies, assisting brands in identifying priority fandom audiences and effectively communicating product advantages. We also support the development, execution, and evaluation of brand and advertising initiatives across various media channels. Our clientele includes leading names in entertainment, technology, consumer goods, and sports, impacting billions globally.

We seek individuals who:

  • Excel in managing quantitative insight projects from inception to completion.
  • Possess the ability to interpret data and narrate compelling stories; adept at uncovering actionable insights beyond mere reporting.
  • Thrive in collaborative environments, actively engaging in all phases of the research process.
  • Value relationships and enjoy working with diverse clients, recognizing that business is fundamentally about people.
  • Are team-oriented, believing in collective achievements and the importance of collaboration.
  • Exhibit creativity, curiosity, strategic thinking, and strong communication skills.
  • Are eager to explore innovative research methodologies and willing to experiment with new approaches.
  • Have an interest in sectors such as financial services, technology, and retail, as we collaborate with some of the industry's most prominent brands.

Preferred qualifications include:

  • A minimum of 2 years of experience in custom primary research, with a focus on client engagement. Quantitative experience is essential, while a mix of qualitative and quantitative is advantageous.
  • A Bachelor's degree in Social Sciences, Economics, Business, Marketing, Statistics, or a related discipline.
  • Proficient skills in standard Office/Google applications; familiarity with various communication tools and platforms; experience with research platforms is a plus.

Benefits and Perks:

  • Comprehensive Medical, Dental, and Vision coverage.
  • 401(k) with Company Match.
  • Flexible Leave Policies.
  • Health & Wellness Programs and Events.
  • Opportunities for Professional and Personal Development.
  • And more.

Our Mission:

Fandom unites individuals with shared interests and fosters communities. It provides a platform for expressing passion, whether for superheroes, sports teams, or artisanal products. At MarketCast, we recognize the significance of fandom. It is crucial for brands as it is for heroes, and we excel in fandom research, data science, and analytics. Our unwavering focus on fans aids top creators, media platforms, and sports leagues in transforming followers into dedicated enthusiasts and investments into meaningful outcomes.

Our Core Principles:

Curiosity Drives Us

Our passion for learning is evident in every aspect of our work, from the surveys we conduct to the datasets we analyze and the technology we create. We persist where others hesitate, revealing hidden insights and answers.

We Celebrate Achievements

Whether delivering exceptional research or overcoming daily challenges, we take time to recognize outstanding contributions and the teamwork that makes it possible.

Trust is Fundamental

Trust is paramount to our culture. It involves supporting one another during tight deadlines, consistently fulfilling commitments, and addressing behaviors that undermine our values. Our clients' trust is invaluable, and we honor it.

We Adapt to Change

We view change as a chance to learn and grow. By challenging our assumptions and re-evaluating traditional methods, we maintain agility and foster innovation.

Diversity is Our Strength

Our diverse backgrounds enhance our capabilities. As researchers and data scientists, we must reflect the varied audiences we serve. Understanding diverse perspectives enriches our insights and broadens our understanding.

At MarketCast, we not only accept diversity but actively embrace and support it, recognizing its importance for our global culture and success. We are proud to be an equal opportunity employer, committed to fair employment practices for all individuals.

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