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Digital Marketing Strategist

2 months ago

Le Pontet, Provence-Alpes-Côte d'Azur, United States Paul Mitchell Schools Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Paul Mitchell Schools. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies to drive engagement and conversion.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategies
    • Design and implement digital marketing campaigns across multiple channels, including social media, email, and search engine optimization (SEO).
    • Monitor and analyze campaign performance, making data-driven decisions to optimize results.
  • Manage and Optimize Digital Properties
    • Update and maintain website content, ensuring accuracy and consistency across all platforms.
    • Optimize website user experience (UX) and search engine rankings through technical SEO and content optimization.
  • Collaborate with Cross-Functional Teams
    • Work closely with internal teams, including sales, customer service, and creative, to ensure alignment and effective communication.
    • Develop and maintain relationships with external partners, including agencies and vendors.
  • Provide Digital Support and Training
    • Offer training and support to school staff on digital marketing best practices and tools.
    • Develop and maintain digital marketing resources, including guides, tutorials, and webinars.
Requirements
  • Education and Experience
    • Bachelor's degree in Marketing, Communications, or related field.
    • At least 2 years of experience in digital marketing, with a focus on strategy and execution.
  • Skills and Abilities
    • Proven track record of developing and executing successful digital marketing campaigns.
    • Strong analytical and problem-solving skills, with ability to interpret data and make recommendations.
    • Excellent communication and project management skills, with ability to work effectively in a fast-paced environment.
What We Offer
  • Competitive Salary and Benefits
  • Opportunities for Professional Growth and Development
  • A Dynamic and Supportive Work Environment