Commercial Director and VP of Sales

3 days ago


Fremont, California, United States Tide Rock Full time
Job Title: Commercial Leader and VP of Sales

At Tide Rock, we are seeking a highly experienced and results-driven Commercial Leader and VP of Sales to join our team. As a key member of our leadership team, you will be responsible for developing and executing sales strategies to drive revenue growth and market expansion.

Key Responsibilities:

  • Lead from the front, driving proactive outbound sales efforts and managing a small sales team.
  • Develop and implement comprehensive sales strategies to drive revenue growth and market expansion.
  • Develop key performance indicators (KPIs), processes, and tools to drive sales volume and velocity, customer penetration and profitability, profit margin, price realization, and other metrics.
  • Expand market share with existing customers and grow a new customer base in proven market segments.
  • Utilize industry knowledge and customer needs to develop compelling value propositions that enable Tide Rock to successfully sell superior capabilities over price.
  • Identify and pursue new business opportunities, including new markets, partnerships, and customer segments.
  • Build and maintain strong relationships with key customers, partners, and industry stakeholders.
  • Develop and execute pricing strategies that align with the value delivered to customers.
  • Conduct market research and analysis to understand customer needs, competitive landscape, and pricing trends.
  • Develop pricing models and tools to support decision-making and pricing execution.
  • Train and support the sales team on value-based pricing principles and tactics.
  • Lead, mentor, and manage the sales team, fostering a high-performance culture and ensuring achievement of sales targets.
  • Prepare and present sales forecasts, budgets, and performance reports to the executive team.
  • Add additional sales professionals to the group to achieve desired results.
  • Drive continuous improvement in sales processes, tools, and techniques.

Requirements:

  • Bachelor's degree in Business, Marketing, Engineering, or a related field.
  • Minimum of 10 years of sales experience, with at least 3 years in a sales leadership role within industrial coatings, contract manufacturing, or aerospace & defense industries.
  • Proven track record of achieving and exceeding sales targets and driving revenue growth.
  • Experience in a high growth environment with a track record of success.
  • Understanding of conformal coating technologies and applications is a plus, but not necessary.
  • Results-driven with a strong sense of urgency.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to think strategically and translate strategies into actionable plans.
  • Proficient in CRM software and sales analytics tools.
  • Willingness to travel as needed.
  • Collaborative team player with a customer-centric mindset.
  • High level of integrity and professionalism.


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