Global ISV Sr. Marketing Manager

6 days ago

Seattle, Washington, United States AmazonWebServices Full time
About the Role

We are seeking an experienced Global ISV Sr. Marketing Manager to join our team at Amazon Web Services (AWS). As a key member of our Sales, Marketing, and Global Services (SMGS) organization, you will play a crucial role in developing and executing marketing strategies for our Independent Software Vendor (ISV) segment worldwide.

Key Responsibilities
  • Develop and implement a comprehensive go-to-market plan for the long-tail strategy, aimed at increasing market share and penetration amongst ISVs.
  • Create and manage multi-channel marketing campaigns focused on demand generation, supporting conversion goals for the ISV segment.
  • Migrate proven global programs from other long-tail projects to the ISV segment, including Small and Medium Businesses (SMBs) and Start-Ups.
  • Collaborate with the broader ISV Marketing organization to develop joint marketing plans, targeting ISVs as customers and partners.
  • Analyze market trends and competitor activities related to Software Companies, ensuring strategic alignment.
  • Work closely with the Segments Content team to produce compelling ISV-focused content for various marketing channels, including website, social media, and email campaigns.
  • Monitor and report on Key Performance Indicators (KPIs) for ISV marketing activities, ensuring data-driven decisions.
About AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

What We Offer
  • A dynamic and inclusive work environment that values diversity and creativity.
  • A comprehensive benefits package, including medical, financial, and other perks.
  • Opportunities for career growth and professional development.
  • A competitive salary and equity package.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 6+ years of experience in technology marketing, preferably in the ISV or cloud computing space.
  • Proven track record of developing and executing successful global marketing programs.
  • Demonstrated understanding of B2B marketing strategies and tactics.
  • Experience with marketing automation tools and CRM systems.

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