Director, Brand and Patient Marketing

3 weeks ago

San Diego, California, United States Neurocrine Biosciences Full time
About the Role

This position will be responsible for driving the development, implementation, and execution of patient and caregiver marketing strategies to support brand objectives based on market knowledge, customer insights, and brand strategy.

The Director, Brand will work closely with a broad array of stakeholders to drive execution of brand plans and will be responsible for all elements of the promotional platform for patients and their loved ones.

Key Responsibilities:

  • Leads the development and execution of an integrated consumer strategy and campaigns across all channels, including brand positioning, disease state education, concept design, and messaging.
  • Leads the development and execution of the brand's operational plan, including business planning activities, budgeting, strategy, and marketing communications.
  • Serves as a subject matter expert for all patient marketing initiatives, including Direct-to-Consumer TV and media, creative production, performance updates, patient testimonials, and the patient journey.
  • Fosters strong partnerships with Digital Marketing, Commercial Analytics, Corporate Communications, Patient Advocacy, the Promotional Review Committee and other functions to ensure aligned objectives and implementation of brand strategies.
  • Oversees the creation of all consumer-facing print, video, and digital materials.
  • Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive continuous improvement, growth, and strategic direction.
  • Serves as patient marketing representative on Promotional Review Committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines.
  • Manages external agencies to ensure successful development and execution of marketing programs aligned with brand strategic imperatives.
  • Fosters a meaningful and collaborative relationship with Field Sales, representing the voice of the patient and ensuring strategic alignment between patient marketing initiatives and field goals.
  • At all times, ensures compliance with all corporate polices, regulations and laws.
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

Requirements:

  • BS/BA degree in scientific or business discipline and 15+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market.
  • Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
  • Extensive previous managerial experiences also required.
  • Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization.
  • Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively.
  • Deep consumer marketing expertise; TV media and production experience strongly preferred.
  • High analytical acumen with the ability to translate complex data and insights into a clear and compelling story for leadership and cross-functional partners.
  • Experienced people leader.
  • Thorough understanding of the brand development process.
  • Strong leadership attributes to generate commitment and constructively resolve issues.
  • Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals.
  • Able to travel, up to 25%.

  • Brand Marketing Director

    4 weeks ago

    San Diego, California, United States Searchability® Full time

    Brand Marketing DirectorWe are seeking a highly experienced Brand Marketing Director to lead our marketing efforts and drive brand growth. As a key member of our team, you will be responsible for developing and executing innovative marketing strategies to bring our portfolio of games to market.Key Responsibilities:Lead the marketing team and collaborate with...

  • Brand Marketing Director

    3 weeks ago

    San Diego, California, United States Ascent Funding Full time

    Job Title: Brand Marketing DirectorAbout the Role:Ascent Funding is seeking a skilled Brand Marketing Director to lead the development and execution of our brand strategy across all channels. The ideal candidate will have a proven track record in overseeing brand and content strategies with various stakeholders, multiple audiences, and a business with strong...

  • Director of Patient Engagement Marketing

    4 weeks ago

    San Diego, California, United States Avidity NanoMedicines Full time

    Job Title: Director of Patient Engagement MarketingLocation: San Diego, CA / Hybrid / RemotePosition Type: Full-timeDepartment: Marketing / CommercialAbout the Role:We are seeking a highly experienced Director of Patient Engagement Marketing to lead our digital strategy for patients starting and staying on prescribed treatments. As a key member of our...

  • Director of Patient Engagement Marketing

    4 weeks ago

    San Diego, California, United States Avidity NanoMedicines Full time

    The OpportunityWe are seeking a seasoned marketing professional to lead our patient engagement digital strategy, planning, and development. As the Director of Patient Engagement Marketing, you will be responsible for creating patient-centered solutions that enhance the patient experience and drive business results.Key ResponsibilitiesDevelop and execute...

  • Marketing Director

    4 weeks ago

    San Diego, California, United States Neurocrine Biosciences Full time

    About the Role:This position will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy.The AD/Director, Marketing will be responsible for all Consumer marketing activities for a potential rare...

  • Brand Designer, Marketing Specialist

    4 weeks ago

    San Francisco, California, United States Marketing Tip Full time

    About AnthropicAt Anthropic, we're on a mission to create reliable, interpretable, and steerable AI systems that benefit society as a whole. Our team is a collaborative group of researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.About the RoleWe're seeking a talented Brand Designer to elevate our...

  • Brand and Product Marketing Director

    3 weeks ago

    San Diego, California, United States Ascent Funding Full time

    Job DescriptionAscent Funding is a leading provider of innovative financial products and student support services that empower students to access education and achieve academic and economic success. Our mission is to provide students with the best-in-class tools and resources to plan, pay, and succeed in their education and career. We are committed to...

  • Marketing Director for Fashion Brand

    3 weeks ago

    San Francisco, California, United States Bloom Full time

    Bloom is a workplace design consultancy representing a Bloom Partner on their search for a Marketing Director to oversee and manage their marketing operations. As Talent Advisors, we will be the liaison between our Bloom Partner and the selected candidate during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every...

  • Brand Marketing Director

    4 weeks ago

    San Francisco, California, United States Adobe Systems Ltd Full time

    Transformative Brand Marketing OpportunityAt Adobe, we're passionate about empowering people to create and deliver exceptional digital experiences. We're seeking a dynamic and creative-minded Brand Marketing Director to join our team in San Francisco.This is an incredible opportunity to contribute to marketing endeavors that support Adobe's world-class...

  • Digital Marketing Coordinator

    4 weeks ago

    San Diego, California, United States Fortress Brand Full time

    About the Fortress BrandAt Fortress Brand, we partner with leading brands to accelerate their e-commerce growth. We leverage our capabilities and proprietary technology to design, market, distribute, and accelerate brands on a global scale.We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while...

  • Digital Marketing Director for Patient Engagement

    3 weeks ago

    San Diego, California, United States BioSpace, Inc. Full time

    Job OpportunityThe Director, Patient Engagement Marketing will lead the development and execution of digital strategies to engage patients and improve their experience with our treatments. This role requires a strong understanding of digital marketing principles and the ability to work collaboratively with cross-functional teams to create seamless patient...

  • Art Director, Brand Visionary

    4 weeks ago

    San Diego, California, United States FrontRow Full time

    About Front RowAt Front Row, we're a team of innovators and creatives who partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute, and accelerate brands on a global scale.Our ApproachWe cultivate functional areas of expertise and retain the highest caliber of...

  • Marketing Director

    3 weeks ago

    San Diego, California, United States Qualcomm Full time

    Job DescriptionJob Title: Director, MarketingCompany: Qualcomm Technologies, Inc.Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > MarketingGeneral Summary:This is an exciting opportunity to lead our North American Retail Channel Marketing programs as the Director of North America Consumer Channel...

  • Sales and Marketing Director

    4 weeks ago

    San Diego, California, United States WSManagement Inc Full time

    Job Title:Sales and Marketing DirectorLocation:Best Western Plus Hacienda Hotel Old Town, San Diego, CACompany Overview:WSManagement Inc is a leading hospitality company that values excellence and innovation. Our team is dedicated to delivering exceptional service and unforgettable experiences to our guests. We are committed to driving revenue growth and...

  • Sales and Marketing Director

    3 weeks ago

    San Diego, California, United States WSManagement Inc Full time

    Job Title:Sales and Marketing DirectorLocation:Best Western Plus Hacienda Hotel Old Town, San Diego, CACompany Overview:The Best Western Plus Hacienda Hotel Old Town is a premier 200-room 4+ acre destination location for business, leisure & military travelers seeking a blend of modern amenities and traditional charm. We are committed to excellence and are...

  • Marketing Director

    4 weeks ago

    San Diego, California, United States Metis Practice Solutions Full time

    Marketing Manager Job DescriptionMetis Practice Solutions is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to increase brand awareness, enhance the patient experience, and support business growth.Key Responsibilities:Event...

  • Digital Marketing Coordinator

    3 weeks ago

    San Diego, California, United States Fortress Brand Full time

    About the Role:We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team at Fortress Brand. As a Digital Marketing Coordinator, you will be responsible for the execution and success of key client functions within influencer and affiliate marketing.Key Responsibilities:Copywriting and content creationPartner strategy...

  • Director of Patient Engagement Marketing Strategy

    4 weeks ago

    San Diego, California, United States BioSpace, Inc. Full time

    Job Title:Director, Patient Engagement MarketingJob Summary:We are seeking a seasoned marketing professional to lead our patient engagement marketing efforts. The successful candidate will be responsible for developing and executing a comprehensive digital strategy to engage patients and improve their experience.Key Responsibilities:Lead the development of...

  • Associate Director, DMD Marketing Lead

    4 weeks ago

    San Diego, California, United States BioSpace, Inc. Full time

    Job OpportunityJob Title: Associate Director, DMD MarketingJob SummaryThe Associate Director of DMD Marketing will be a critical member of the brand team responsible for executing marketing strategies to support the commercial success of our DMD product portfolio. This role involves collaborating with cross-functional teams to help drive product launches,...

  • Associate Director, DMD Marketing Lead

    4 weeks ago

    San Diego, California, United States BioSpace, Inc. Full time

    Job OpportunityThe Associate Director of DMD Marketing will be a key member of the brand team responsible for executing marketing strategies to support the commercial success of our DMD product portfolio. This role involves collaborating with cross-functional teams to drive product launches, market penetration, and brand awareness.Key ResponsibilitiesLead...