Director of Patient Engagement Marketing Strategy

1 day ago


San Diego, California, United States BioSpace, Inc. Full time
Job Title:

Director, Patient Engagement Marketing

Job Summary:

We are seeking a seasoned marketing professional to lead our patient engagement marketing efforts. The successful candidate will be responsible for developing and executing a comprehensive digital strategy to engage patients and improve their experience.

Key Responsibilities:
  • Lead the development of patient engagement marketing strategies and plans
  • Collaborate with cross-functional teams to create seamless patient experiences
  • Develop and execute media plans and creative assets to create patient awareness of our patient services program
  • Monitor key performance metrics and provide regular reporting and analysis to stakeholders
  • Lead the development of digital patient engagement annual strategic, tactical, and operational plans and budget
Requirements:
  • 10+ years of experience in marketing within the biotechnology or pharmaceutical industry
  • 6+ years of digital marketing experience with a strong understanding of digital marketing principles, best practices, and emerging trends
  • 6+ years of people leader experience with a proven track record of developing, shaping, and optimizing the patient experience
  • Strong analytical and problem-solving abilities with a data-driven approach to decision-making
  • Strong communication and presentation skills with the ability to engage and influence internal and external stakeholders
What We Offer:

We offer a competitive compensation package, including a base salary range of $212,000 to $234,000, annual and spot bonuses, stock options and RSUs, and a comprehensive wellness program.



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