Digital Marketing Director for Patient Engagement

4 weeks ago

San Diego, California, United States BioSpace, Inc. Full time
Job Opportunity

The Director, Patient Engagement Marketing will lead the development and execution of digital strategies to engage patients and improve their experience with our treatments. This role requires a strong understanding of digital marketing principles and the ability to work collaboratively with cross-functional teams to create seamless patient experiences.

Key Responsibilities
  • Develop and execute patient engagement digital strategies, including targeting, messaging, creative, and channels.
  • Partner with IT and Patient Services to select and integrate patient engagement tools into our technology stack.
  • Utilize data-driven insights and patient feedback to refine digital engagement strategies and optimize performance.
  • Own patient-facing brand development, reflecting the highly personalized support made available to patients and caregivers.
  • Oversee agency management, including maintaining relationships, monitoring performance, and driving continuous optimization of agency deliverables.
  • Collaborate with internal teams to create a seamlessly integrated patient experience across all patient touchpoints.
  • Provide input to the holistic view of the patient journey, determine critical moments/barriers, and aim content at overcoming those barriers.
  • Develop and execute media plans and creative assets to create patient awareness of the patient services program, when appropriate.
  • Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders.
  • Lead development of the digital patient engagement annual strategic, tactical, and operational plans, and budget.
  • Drive review of key patient engagement marketing materials through the promotional review committee approval process.
  • Work closely with legal, regulatory, and compliance teams to ensure compliance with all regulations, policies, and procedures.

Requirements
  • 10+ years of experience in marketing within the biotechnology or pharmaceutical industry.
  • 6+ years of digital marketing experience with a strong understanding of digital marketing principles, best practices, and emerging trends.
  • 6+ years of people leader experience, with the ability to effectively manage and influence a team.
  • Bachelor's Degree required, advanced Degree in business or marketing preferred.
  • Proven track record of developing, shaping, and optimizing the patient experience.
  • Strong relationship-building and business-partnering experience across multiple departments, external partners, customers, and patients.
  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders.
  • Knowledge of regulatory and compliance requirements in pharmaceutical marketing.

What We Offer
  • A competitive compensation package, including a base salary range of $212,000 - $234,000, annual and spot bonuses, stock options, and RSUs.
  • A comprehensive wellness program, including medical, dental, vision, and LTD coverage, and four weeks of time off.
  • A commitment to learning and development, including job-specific training, education reimbursement, and internal programming.

  • Director of Patient Engagement Marketing

    4 weeks ago

    San Diego, California, United States Avidity NanoMedicines Full time

    Job Title: Director of Patient Engagement MarketingLocation: San Diego, CA / Hybrid / RemotePosition Type: Full-timeDepartment: Marketing / CommercialAbout the Role:We are seeking a highly experienced Director of Patient Engagement Marketing to lead our digital strategy for patients starting and staying on prescribed treatments. As a key member of our...

  • Digital Marketing Director

    4 weeks ago

    San Diego, California, United States The E.W. Scripps Company Full time

    About the Role:Scripps Health is seeking a seasoned Digital Marketing Director to oversee the governance and execution of our consumer-facing web properties and digital marketing initiatives. This key position will ensure compliance with exceptional user experience design principles, accessibility requirements, and regulatory mandates.Key...

  • Director of Digital Marketing Strategy

    4 weeks ago

    San Diego, California, United States Avidity NanoMedicines Full time

    The OpportunityWe are seeking a seasoned digital marketing leader to join our team as Director, Digital Marketing. In this role, you will be responsible for leading the development and execution of digital marketing strategies that drive engagement and business results for our Healthcare Professional (HCP) and Consumer audiences.Key ResponsibilitiesDevelop...

  • Digital Marketing Director

    4 weeks ago

    San Francisco, California, United States Crusoe Full time

    About the Role:We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our business goals.You will partner closely with marketing and sales leadership...

  • Marketing Operations Manager

    4 weeks ago

    San Diego, California, United States ACL Digital Full time

    Marketing Operations ManagerWe are seeking a highly motivated and experienced Marketing Operations Manager to join our team at ACL Digital. In this critical role, you will support the Global Marketing organization by managing workflows and processes that enable the Marketing organization to work efficiently and effectively.You will be a change agent who...

  • Director, Brand and Patient Marketing

    4 weeks ago

    San Diego, California, United States Neurocrine Biosciences Full time

    About the RoleThis position will be responsible for driving the development, implementation, and execution of patient and caregiver marketing strategies to support brand objectives based on market knowledge, customer insights, and brand strategy.The Director, Brand will work closely with a broad array of stakeholders to drive execution of brand plans and...

  • Digital Marketing Strategist

    4 weeks ago

    San Diego, California, United States SportRX Full time

    Job Opportunity: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at SportRx. As a key member of our marketing team, you will play a crucial role in driving brand awareness and customer engagement through effective digital marketing strategies.Key Responsibilities:Assist in the creation and execution...

  • Digital Marketing Visionary

    4 weeks ago

    San Mateo, California, United States Fanatics Full time

    Job OverviewFanatics is seeking a highly skilled Creative Director to lead the design and animation efforts for our digital marketing team. This role requires a leader who can elevate digital marketing content through innovative design and dynamic animation, while continually testing and exploring new ideas.Key ResponsibilitiesDevelop and implement creative...

  • Digital Marketing Director

    1 month ago

    San Francisco, California, United States Crusoe Full time

    About the Role:As a seasoned digital marketing professional, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and customer engagement. You will thrive in a fast-paced environment, leveraging your analytical skills to measure performance and make data-driven decisions.You will partner...

  • Senior Marketing Director

    1 month ago

    San Diego, California, United States Burger Lounge Full time

    Role OverviewAs a Senior Marketing Manager at Burger Lounge, you will play a critical role in both strategic execution and daily operations. You'll work closely with executive leadership, contributing to strategy while owning the day-to-day management and execution of marketing campaigns across digital and traditional channels, ensuring alignment with...

  • Digital Marketing Director

    1 month ago

    San Francisco, California, United States Crusoe Energy Inc Full time

    About the RoleWe are seeking a seasoned Digital Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our business goals.Key ResponsibilitiesDesign and implement a digital marketing strategy that...

  • Senior Director, Digital

    4 weeks ago

    San Francisco, California, United States Pacira BioSciences, Inc. Full time

    About Pacira BioSciences, Inc.Pacira BioSciences, Inc. is a leading provider of innovative non-opioid pain management and regenerative health solutions dedicated to improving outcomes for healthcare practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our...

  • Sales and Marketing Director

    4 weeks ago

    San Diego, California, United States WSManagement Inc Full time

    Job Title:Sales and Marketing DirectorLocation:Best Western Plus Hacienda Hotel Old Town, San Diego, CACompany Overview:The Best Western Plus Hacienda Hotel Old Town is a premier 200-room 4+ acre destination location for business, leisure & military travelers seeking a blend of modern amenities and traditional charm. We are committed to excellence and are...

  • Digital Marketing Specialist

    4 weeks ago

    San Diego, California, United States EverService Full time

    Job Title: Digital Marketing SpecialistAbout the Role:We are seeking a highly skilled Digital Marketing Specialist to join our team at EverService. As a Digital Marketing Specialist, you will be responsible for conducting site audits, data analysis, optimization, and advanced content planning. You will work closely with our SEO team to strategize and...

  • Senior Director of Consumer Marketing

    4 weeks ago

    San Diego, California, United States ACADIA Pharmaceuticals Full time

    About the Role:We are seeking a highly skilled Senior Director of Consumer Marketing to lead our consumer marketing strategy and drive commercial success for Nuplazid.Key Responsibilities:Develop and implement a multi-channel consumer marketing plan to engage and activate consumers.Lead the development of innovative creative content, including video,...

  • Digital Marketing Strategist

    4 weeks ago

    San Diego, California, United States ServiceNow Full time

    Senior Digital Marketing StrategistWe are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our nurture team at ServiceNow. This role is critical in driving our email marketing efforts across various strategic events, webinars, and field marketing events.The ideal candidate will have a strong background in email marketing,...

  • Digital Marketing Specialist

    1 month ago

    San Diego, California, United States EverService Full time

    About EverServiceEverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services.Job...

  • Digital Marketing Strategist

    1 month ago

    San Diego, California, United States ServiceNow Full time

    Job OpportunityWe are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our nurture team at ServiceNow. This role is critical in driving our email marketing efforts across various strategic events, webinars, and field marketing events.Key Responsibilities:Develop and manage effective segmentation, cadence, test...

  • Director of Digital Marketing Strategy

    4 weeks ago

    San Mateo, California, United States Replicon Full time

    Director of Digital Marketing StrategyReplicon, the global leader in SaaS-based timesheet and expense management software, is seeking a highly skilled Director of Digital Marketing Strategy to accelerate demand for its market-leading Time and Expense Management applications. As a key member of the marketing team, you will be responsible for developing and...

  • Digital Marketing Director

    4 weeks ago

    San Jose, California, United States Akraya Full time

    Job Summary:We are seeking an experienced leader to drive the online strategy for Enterprise customers at Akraya. This role involves setting strategy, planning new online experiences, and partnering with teams to deliver on these initiatives.The successful candidate will be passionate about creating engaging digital experiences, demonstrating the ability to...