Digital Marketing Coordinator

4 weeks ago


San Diego, California, United States Fortress Brand Full time
About the Fortress Brand

At Fortress Brand, we partner with leading brands to accelerate their e-commerce growth. We leverage our capabilities and proprietary technology to design, market, distribute, and accelerate brands on a global scale.

We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client's business from a 360 perspective.

We work effectively to give every client the hands-on support, niche knowledge, and first access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share.

About the Team

Our content creation & digital marketing agency specializes in the beauty, health, and wellness industry and offers 360 marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

We look at the digital space with a wide-angle lens — making us uniquely qualified to expand and elevate our client's digital reach while delivering consistency across performance marketing, social marketing, influencer marketing, email marketing and CRM.

The San Diego office also has its own studio for shoots, which is a key part of the client offering, developing ongoing social content, email marketing assets, social and streaming ads, photography and video for everything from evergreen messages to product launches.

Job Description Overview

An Influencer Coordinator is an ambitious, hyper-talented, social, and beauty-loving individual who is responsible for the execution and success of key client functions within influencer and affiliate marketing.

Responsibilities

  1. Copywriting
  2. Partner Strategy (inclusive of influencer, creator, and affiliate marketing plans)
  3. Affiliate Maintenance (TikTok Shop, Amazon, DTC)
  4. Creative Concept and Brief Ideation
  5. Monthly reporting
  6. Partner Sourcing and Vetting
  7. Product Shipments
  8. Partner Communications
  9. Internal Spreadsheets
  10. Trend Tracking

Requirements

  • Education: Bachelor's Degree
  • Experience: 1-2 Years of Digital Marketing experience – agency experience preferred with a focus in influencer & creator marketing
  • Hard Working + Digitally Versed

We expect Coordinators to have a strong sense of responsibility for the work they are responsible for within their accounts.

They should always be working hard to complete their tasks while thinking with the digital-first socially trendy mindset.

Key Qualifications

  • Strong digital and social media expertise with an extensive knowledge of influencer marketing, affiliate marketing, and content creator best practices
  • Start and maintain great relationships with influencers, affiliates, creators, managers/agent teams, and/or vendors where applicable
  • Ability to accept feedback and apply it to future work
  • Confidence, flexibility, and self-starter qualities
  • Proven successful communication skills internally and externally
  • Provide creative ideas and strategies where applicable to meet client needs
  • Willingness to learn, grow, and assist team members with all aspects of digital marketing, inclusive of influencer and creator needs and affiliate marketing initiatives
  • Organizational + Multitasking Skills

Benefits

  • 20 PTO days (prorated based upon start date) & 7 sick days per annual year
  • Medical, Vision, and Dental Insurance Benefits
  • 401k
  • Hybrid working schedule (remote + in-office)
  • A fast-paced, high energy & dog friendly office space in Downtown San Diego with snacks and coffee
  • Free Lunch Thursdays
  • Company-Paid Parking at our Downtown San Diego Office
  • Paid Professional Development Opportunities

Salary Range

$55,000-70,000 depending on experience



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